There are over 2,000 disability providers in Australia who are currently facing massive change due to the introduction of the National Disability Insurance Scheme in June 2016. The NDIS is a generational reform is transforming the entire disability sector as it places people with a disability in the driver’s seat with respect to planning and purchasing their support services.

The dominant problems now facing many disability providers include:

• The lack of marketing expertise and weak branding
• Increased competition from commercial operators and large providers seeking greater scale.
• Excessive dependence on government funding
• Lack of cash flow.

This webinar will present a brand-driven approach to organisational change in the new disability sector. It will include case studies from Australia and the UK, practical insights and a brand driven framework for aligning the team, the vision, the values and the strategy. It will also cover the ‘Living Community’ partnership model for diversifying your income and improving your cash flow.

About the Presenter - Fran Connelley, MFIA, Director, FC Marketing

Fran Connelley is a strategic marketing and fundraising specialist with over 20 years’ experience in the non-profit sector and eight years’ working with clients in the disability sector. She understands the challenges and emerging markets in the Australian disability sector as well as the unique culture of the traditional disability charity. One of the recent results she is most proud of was raising over $1 million for a small disability charity with a database of less than 3,000.  Her book, ‘How to Thrive under the NDIS- A Pathway to Sustainability for Service Providers’ will be released in February 2016.