The Australian disability sector is undergoing massive macro and micro changes. The NDIS is the most significant market disrupter this sector has ever experienced and yet sometimes it seems as if the goal posts are shifting every week.

The dominant problems facing many disability providers include:

  • The lack of marketing and commercial expertise
  • Increased competition
  • Excessive dependence on government funding
  • Lack of cash flow

In the face of so much change it becomes critical to focus on the customer experience and the fundamental market dynamics shaping the new disability market. This webinar presents a customer driven approach to organisational change. It will include actual case studies from Australia and overseas.

Fran Connelley 

 About the presenter: Fran Connelley, MFIA, Director, FC Marketing

Fran Connelley is a non-profit branding and marketing specialist with over 20 years’ experience in the non-profit sector and eight years’ working with clients in the disability sector. She is the author of the best-selling book, ‘How to Thrive under the NDIS - A Pathway to Sustainability for Service Providers’. Her business, FC Marketing, specialises in helping non-profit organisations build their brands and diversify their income. One of the recent results she is most proud of was raising over $1 million for a small disability charity with a database of less than 3,000.