Make social media work for your fundraising!

The world of social media changes at such a rapid rate. Is your fundraising strategy up to date with all the latest developments or do you struggle to make social media work for you? In this webinar Kate vanderVoort (CEO of Social Mediology) will share the psychology behind social media and the top techniques that will make these emerging technologies work for your fundraising and marketing strategy.

You will learn:

• The psychology of social media marketing to donors
• How to turn a conversation into a conversion
• Best practice guidelines
• The who, what, when and where of content

About the presenter - Kate vanderVoort

Kate originally trained as a social worker but quickly figured out that she had a mind and passion for strategy and development. This thirst for finding a better, more effective, more impactful way of connecting people to the things they care about, led her to senior leadership roles within the not-for-profit sector. Kate has been CEO of Discovery Australia, General Manager of the Quest for Life Foundation and Chair of the goodcompany Board. In 2009 she founded a thriving social media company specialising in social media coaching, training, strategy and management for business and not-for-profits.

Kate has trained with some of the best social media strategists and technicians in the USA and speaks regularly at conferences, events and in-house training sessions. She is Australia’s leading social media coach and has worked with many businesses and charities in Australia on strategy, implementation, campaign development and skills based training. She has a Cert IV in workplace training and has spoken to groups ranging from 10 to 1600 people.