Course information:

If you are in the market for a new website, or simply want to understand or work on your existing site, jump on this fun webinar where we will look at the various components involved in putting together a website - design, technical and marketing aspects - all important to get what you want from a website.

Find out how to identify what platform you are already on, and which platform may suit your new website project, how much a new website may cost you and whether to DIY or outsource the project.

Course outcomes:

All attendees will leave with:

• How to identify the website platform they are on (and that of their competitors!)

• A solid understanding of the various elements which comprise a a website development

• Ideas on features and functionality they could roll out across their site

• Improved understanding of key website development terminology (domains, hosting, wireframe, sitemap etc.)

Who should attend

• People who do not have a website but are thinking about creating one/getting one made for them

• People who do have a website but who are thinking about learning to understand its various components better so they can improve their sites effectiveness and performance

• People who do have a website but who are thinking about revamping it themselves or contracting a company to do so

Topics covered in this session

• What are the main platforms available to develop a website & how to find out what platform you are already on if you already have a website

• The importance of getting clear on the objectives of your website before you make any changes or begin a new website project

• Understanding how different audiences may use websites differently (and how to find out who your existing audience is where possible)

• Content - How many pages will you need? Will you have a news section or blog? Do you need to update other areas of the site regularly? Do you want set content to feature on multiple pages? Will these be static pages or updated

• Images & video - The importance of good imagery and where to source good images

• What is a sitemap  and why it’s a good idea to create one if you’re planning on modifying your website design or creating a new website

• Design - what web design style will suit your brand and resonate with your audience? What is a wireframe and why it’s a good idea to create one if you’re planning on modifying your website design or creating a new website, before you even get started, and the principles of good web design.

• Features & functionality - What is it possible to do on your website and what is involved in rolling out new features and functionality? We explore plug ins/add ons/custom coding and more.

• Domain names - what are your options and important considerations when purchasing these and selecting your main domain

• Hosting your website - what you will need at a minimum and what you will ideally need

• Technical aspects - the importance of responsive web design, security certificates, ensuring site speed and minimising errors

• Marketing - How to get your website ‘out there’ so you start getting traffic

• Costs - How much to budget for when it comes to a new website build + ongoing costs for support and maintenance

• DIY or outsource - Considerations when deciding whether to build or work on a site yourself or get help.

Can't attend the live webinar? Register anyway and we will send you the recording within 2 business days after the webinar!

About the Presenter - Yvette Adams

Yvette Adams is a serial entrepreneur and a multi-award winning business woman.

She has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a creative agency specialising in digital marketing butt who has made hundreds of websites over the years; The Training Collective – a digital skills training organisation, and awardshub.com – an online portal which helps people find business awards to enter.

In 2018 she was honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry. In 2016 she was named as a Digital Champion by Queensland Government and in 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame..

Yvette is a twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. Most recently she has been presenting a new show called Young Entrepreneurs which can be viewed on BizVersity, an app available on Google Play or the App Store. Download it for free!