Digital Marketing webinars

Nobody wants to be 'ghosted' by Google! But not many people know how to be found online and gain traction to their non-profit website. It's not just about getting any traffic, but getting the RIGHT traffic. Attract keen volunteers, donors, and people within your area who will benefit from your non-profit's purpose. Help your community find you! In this webinar you'll learn 4 simple strategies to ensure you can be found online.   Course Outcomes By the end of this webinar you will have an understanding of how to: Access the best free tool right now to help you be found on Google Plan for driving traffic to your website Reach your targeted audience within your area Be on the path for steady, growing, and consistent search traffic

Learn how to sign up for Canva’s premium product for free and join Canva’s NFP community of users Define your goals before you start using Canva  Refine your skills to achieve your goals in Canva 

In-person events likely play a major part in your organising strategy. While meeting in real life might be off the table for now, video conferencing apps like Zoom, Skype, and Google Hangouts make it possible to host most events virtually. Not only do virtual events align with the current guidelines around social distancing, they’re also much more cost-effective. Whether you’re new to organising or a seasoned expert, this webinar will walk you through the most helpful ways to host events in service of your community during this emergency.

Download slides here Join us for this webinar to see how this one tool can help you plan and manage your social media strategy AND your social media content calendars AND also your organisation!  In this webinar we will dig deep into all the functionality available in this free tool. Kate will show you how it is used inside many different types of organisations and businesses. Everything from planning courses and services, through to content calendars as well as managing day to day tasks and workflow. Kate's social media company uses this tool to plan and manage social media from solopreneurs, through to large multinational companies. It's that versatile! 

By the end of this webinar your organisation will have: A better understanding of how to gain and maintain followers Have a strong engagement rate Understand the importance of two way communication on social media. Audience This webinar is suitable for: Business owners Social media managers Marketing coordinators responsible for the social media of a NFP Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. Briana Graydon Owner of Pink Cow Social a digital marketing agency. Teacher of Social Media at Northern Beaches & Mosman College Speaker at Wordcamp Sydney – Digital Marketing Conference.

A great ad is a magnet for great talent. Each part of your ad needs to attract people, and with good reason—there’s tough competition for talent, and people weigh a lot of different factors before they decide to apply for a role. Whether it be a job ad or a volunteer ad, we’ll share some simple steps to enhance your chance at attracting the best possible talent. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. What is not included in the program? How to select people once they have applied How to manage the process once they have applied Course Outcomes: By the end of this webinar your organisation will have: An understanding of the key things candidates & volunteers look for in an ad 4-5 most important things your need to consider when writing your ad Resources you can go to, to guide you through the process Audience This webinar is suitable for: Volunteer Manager/Coordinators HR Managers/Coordinators Anyone hiring people in your organization Rebecca Miller Rebecca is the Head of SEEK Volunteer, Australia’s largest source of online volunteer opportunities. For 21 years, SEEK has been helping people live more fulfilling working lives and helping organisations succeed. Rebecca brings to this topic significant insights and resources from both SEEK & SEEK Volunteer. She is passionate about helping for-profit businesses ensure they have social impact.

This Webinar is a handy "Emergency Kit" for everyone in the meetings and events industry who deals with budgets and bottom lines and having to prove the value of their events. Whether you're pretty savvy already, or are just beginning to build out a strategy, this webinar will give you key takeaways you can use immediately. At the very least, it can serve to not only clear up the confusion surrounding how to prove the implicit value of your events, but also to provide a reference tool that the most effective of meeting and event professionals can turn to in times of need. Or emergenc Optional Read before the webinar: https://www.cvent.com/au/resources/essential-guide-to-event-roi Course Outcomes: During the webinar we’ll cover: How focusing on your brand and using the right data can prove event value. How attendee experience impacts ROI. How to tell your event retention story. How to tie your events to pipeline and demonstrate ROI. Audience This webinar is suitable for: Anyone involved with Events/Marketing Tal Meretz – Event Technology Strategist After finishing his Masters at Monash, Tal joined Cvent as a Strategic Meetings Management Specialist. Working with NFP and Universities, he works with organisations looking to improve the automation, quality and data collection across entire event lifecycles.

Every successful Website Project begins with a Discovery Phase. This webinar will take you through the key methodologies in the Discovery Phase, so you are armed with valuable insights about your organisation’s goals, challenges and help you write a clearer website brief to avoid misguided development, unnecessary loss in time & costs! At the end of the webinar, you can access a checklist to guide you through the key methodologies in the Discovery Phase to ensure a successful website project delivery. Course Outcomes: By the end of this webinar your organisation will: Be more aware of common pitfalls in website development. Define what ‘success’ looks like through a practical guide on how to complete the Discovery Phase A clearer understanding of how to write a proper website brief Audience This webinar is suitable for: Head of Digital/Marketing/IT who is responsible for the organisation’s website and looking at a website development project. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. James Hornitzky (COO & Co-Founder of Leafcutter) I believe that we can create a better world through the way we live and work everyday, and that technology has a role to play in making things better, not worse. There are a range of non-profit and for-purpose organisations that strive to achieve this, and I am passionate and proud to work with many of these organisations to help them achieve their vision and impact on society. Whether the project is a website, web application, CRM/payment integration or ongoing digital support, we work with organisations to bring to life their voices of care through great online experiences to forge powerful connections with supporters and beneficiaries. We also love collaborating with internal teams to find digital solutions to help streamline the work they do so they can focus on achieving their organisation’s vision for a better world. Let’s make it happen!

Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process.  Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started. LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings! Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships. Course Outcomes: By the end of this webinar your organisation will have: A better understanding of how LinkedIn fits with the rest of your marketing activities How to leverage LinkedIn to build and audience and strengthen relationships How to access and talk to your target audience(s) on LinkedIn Audience This webinar is suitable for: Business and NFP founders / managers Marketing managers looking for new channels and opportunities Anyone wanting to grow their personal brand and network online About the Presenter: Rodney Ferro Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors.  Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today! Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Jess Pearson and Ben Hough are veteran Peer2Peer specialists from Blackbaud Everydayhero, having supported hundreds of small and large charities on their peer2peer programs. They will share key peer2peer fundamentals as well as ways to maximise your results in the 3 pillars of fundraising: DIY Fundraising, Signature Events and Major Public Events. Case studies will be shared from smaller organisation’s to ensure there’s something to learn regardless of your organisation’s size and budget. Course Outcomes: By the end of this webinar your organisation will have a blueprint to: Implement an effective DIY Fundraising program Increase conversion’s and overall results in your Signature Events Manage your cohort in a Major Public Event Audience This webinar is suitable for: Online Fundraising Specialists Event Managers Community Fundraising Managers Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. About the Presenters: Jess Pearson Connecting people with the causes they love is both my professional and personal passion. Through my work with Blackbaud Everydayhero, I'm able to support non-profits navigate technology and implement solutions that help them reach more people, raise more money and provide greater efficiencies. It’s a dynamic and exciting sector to be in and we're proudly helping over 5,000 non-profits make the world a better place. Please reach out for a discussion. jess.pearson@blackbaud.com 0421 565 559 Ben Hough I’m an experienced but young, digital fundraising solution expert with a passion for enabling charity partners to understand and adopt the latest in Peer2Peer fundraising software. I have over eight years experience with partnering and account management for some of the world's largest and well-known charity brands. Driven by a desire to continually learn and develop my skills in environments which are dynamic, challenging and fast-paced, I am now charged with developing and overseeing our passionate team of charity account managers within the Blackbaud Consumer Solutions team for our AU and NZ markets.  Ben.hough@blackbaud.com 0419 661 594 Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au