Digital Marketing webinars

  Digital technologies are critical to enabling modern not-for-profits to operate effectively in a COVID environment, reach clients, raise funds and connect with supporters. In this webinar we will discuss the fundamentals of digital marketing to help non-profits: Build their supporter base Raise funds Connect with potential clients Course Outcomes Attendees will understand how to use improve their digital marketing capability to enhance their supporter base, raise fund and connect with potential clients. What is not included in the program? n/a Audience This webinar is suitable for (type of positions/sectors it is relevant to):  Not-for-profit IT decision makers, including CEOs, IT managers and digital marketing staff. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker This webinar was made available at no cost to not-for profits through the generous sponsorship of the Victorian Government and delivered as part of the Digital Innovation Festival.     

Digital technologies are critical to enabling modern not-for-profits to operate effectively in a COVID environment, reach clients and deliver critical services. In this webinar we will explore how community sector organisations have innovated and used digital technologies to: Delivering services irrespective of location Improve operational efficiencies Enhance service outcomes Course Outcomes Attendees will understand how other non-profits have innovated and used digital technologies support their mission and vision What is not included in the program? n/a Audience: This webinar is suitable for (type of positions/sectors it is relevant to):  Not-for-profit IT decision makers, including CEOs, IT managers and operational managers responsible for service delivery.   This webinar was made available at no cost to not-for profits through the generous sponsorship of the Victorian Government and delivered as part of the Digital Innovation Festival.       

How should you market your organisation?  In a COVID ‘normal’ environment on the horizon how do you reinvigorate your communications?  Does your audience expect more from you, digitally speaking?  Wise people say challenging times hold the best opportunities. You’ve seen the world adapt at lightspeed, and many people have realised what truly matters most… human connection.  Let’s get down to planning how you’ll reach out, show up, and connect with your community. This workshop-style webinar will cover the fundamental key points of a Marketing Action Plan for Neighbourhood Houses. Bel and Laura will leave all their actionable tips on the table for you to take and apply to your organisation. Join the webinar and walk away with a template and a draft action plan -including target audiences and the top tools you need to achieve your goals. You’ll gain insights on: Reconnecting with audience Picking the right Social Media channels -minimise your effort, maximise your reach! Your content direction on your website Connecting through video Marketing Covid-19 messages in the community context

  We all set out with the best of intentions when we want to build, or even rebuild, a website for our non-profit. The truth is, many of us don’t know exactly what we’re doing so we miss opportunities and that means we miss connecting with our community in the best way we can. If this sounds like you, it might be time for a website wellness checkup; and we’ve got just what the doctor ordered! In just one hour we will take you through the top ten tips you need to focus on to have a brilliant website.  This workshop style webinar will be sure to provide you with the clarity you need to improve or build your website and connect to your audience.   Course Outcomes By the end of this webinar your organisation will have: Inspiration for improving your website Practical steps you can take to make your website shine online Tools and tips to help you measure your websites effectiveness

In this workshop we will cover: - who is it you are communicating with and what exactly do they want from you online? - how to create hyper-personalised content that strengthens and deepens your client, member and donor relationships - what kind of online community is best suited to your clients or members? - 4 stages to launching a customer or cause community - tips and strategies to inspire your community to take action with your organisation