Digital Marketing webinars

By the end of this webinar your organisation will have: A better understanding of how to gain and maintain followers Have a strong engagement rate Understand the importance of two way communication on social media. Audience This webinar is suitable for: Business owners Social media managers Marketing coordinators responsible for the social media of a NFP Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. Briana Graydon Owner of Pink Cow Social a digital marketing agency. Teacher of Social Media at Northern Beaches & Mosman College Speaker at Wordcamp Sydney – Digital Marketing Conference.

A great ad is a magnet for great talent. Each part of your ad needs to attract people, and with good reason—there’s tough competition for talent, and people weigh a lot of different factors before they decide to apply for a role. Whether it be a job ad or a volunteer ad, we’ll share some simple steps to enhance your chance at attracting the best possible talent. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. What is not included in the program? How to select people once they have applied How to manage the process once they have applied Course Outcomes: By the end of this webinar your organisation will have: An understanding of the key things candidates & volunteers look for in an ad 4-5 most important things your need to consider when writing your ad Resources you can go to, to guide you through the process Audience This webinar is suitable for: Volunteer Manager/Coordinators HR Managers/Coordinators Anyone hiring people in your organization Rebecca Miller Rebecca is the Head of SEEK Volunteer, Australia’s largest source of online volunteer opportunities. For 21 years, SEEK has been helping people live more fulfilling working lives and helping organisations succeed. Rebecca brings to this topic significant insights and resources from both SEEK & SEEK Volunteer. She is passionate about helping for-profit businesses ensure they have social impact.

This Webinar is a handy "Emergency Kit" for everyone in the meetings and events industry who deals with budgets and bottom lines and having to prove the value of their events. Whether you're pretty savvy already, or are just beginning to build out a strategy, this webinar will give you key takeaways you can use immediately. At the very least, it can serve to not only clear up the confusion surrounding how to prove the implicit value of your events, but also to provide a reference tool that the most effective of meeting and event professionals can turn to in times of need. Or emergenc Optional Read before the webinar: https://www.cvent.com/au/resources/essential-guide-to-event-roi Course Outcomes: During the webinar we’ll cover: How focusing on your brand and using the right data can prove event value. How attendee experience impacts ROI. How to tell your event retention story. How to tie your events to pipeline and demonstrate ROI. Audience This webinar is suitable for: Anyone involved with Events/Marketing Tal Meretz – Event Technology Strategist After finishing his Masters at Monash, Tal joined Cvent as a Strategic Meetings Management Specialist. Working with NFP and Universities, he works with organisations looking to improve the automation, quality and data collection across entire event lifecycles.

Every successful Website Project begins with a Discovery Phase. This webinar will take you through the key methodologies in the Discovery Phase, so you are armed with valuable insights about your organisation’s goals, challenges and help you write a clearer website brief to avoid misguided development, unnecessary loss in time & costs! At the end of the webinar, you can access a checklist to guide you through the key methodologies in the Discovery Phase to ensure a successful website project delivery. Course Outcomes: By the end of this webinar your organisation will: Be more aware of common pitfalls in website development. Define what ‘success’ looks like through a practical guide on how to complete the Discovery Phase A clearer understanding of how to write a proper website brief Audience This webinar is suitable for: Head of Digital/Marketing/IT who is responsible for the organisation’s website and looking at a website development project. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. James Hornitzky (COO & Co-Founder of Leafcutter) I believe that we can create a better world through the way we live and work everyday, and that technology has a role to play in making things better, not worse. There are a range of non-profit and for-purpose organisations that strive to achieve this, and I am passionate and proud to work with many of these organisations to help them achieve their vision and impact on society. Whether the project is a website, web application, CRM/payment integration or ongoing digital support, we work with organisations to bring to life their voices of care through great online experiences to forge powerful connections with supporters and beneficiaries. We also love collaborating with internal teams to find digital solutions to help streamline the work they do so they can focus on achieving their organisation’s vision for a better world. Let’s make it happen!

Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process.  Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started. LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings! Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships. Course Outcomes: By the end of this webinar your organisation will have: A better understanding of how LinkedIn fits with the rest of your marketing activities How to leverage LinkedIn to build and audience and strengthen relationships How to access and talk to your target audience(s) on LinkedIn Audience This webinar is suitable for: Business and NFP founders / managers Marketing managers looking for new channels and opportunities Anyone wanting to grow their personal brand and network online About the Presenter: Rodney Ferro Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors.  Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today! Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Jess Pearson and Ben Hough are veteran Peer2Peer specialists from Blackbaud Everydayhero, having supported hundreds of small and large charities on their peer2peer programs. They will share key peer2peer fundamentals as well as ways to maximise your results in the 3 pillars of fundraising: DIY Fundraising, Signature Events and Major Public Events. Case studies will be shared from smaller organisation’s to ensure there’s something to learn regardless of your organisation’s size and budget. Course Outcomes: By the end of this webinar your organisation will have a blueprint to: Implement an effective DIY Fundraising program Increase conversion’s and overall results in your Signature Events Manage your cohort in a Major Public Event Audience This webinar is suitable for: Online Fundraising Specialists Event Managers Community Fundraising Managers Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. About the Presenters: Jess Pearson Connecting people with the causes they love is both my professional and personal passion. Through my work with Blackbaud Everydayhero, I'm able to support non-profits navigate technology and implement solutions that help them reach more people, raise more money and provide greater efficiencies. It’s a dynamic and exciting sector to be in and we're proudly helping over 5,000 non-profits make the world a better place. Please reach out for a discussion. jess.pearson@blackbaud.com 0421 565 559 Ben Hough I’m an experienced but young, digital fundraising solution expert with a passion for enabling charity partners to understand and adopt the latest in Peer2Peer fundraising software. I have over eight years experience with partnering and account management for some of the world's largest and well-known charity brands. Driven by a desire to continually learn and develop my skills in environments which are dynamic, challenging and fast-paced, I am now charged with developing and overseeing our passionate team of charity account managers within the Blackbaud Consumer Solutions team for our AU and NZ markets.  Ben.hough@blackbaud.com 0419 661 594 Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Reporting for Grants can be time-consuming, and this webinar will give you tips on how to get financial acquittal reports completed with less effort. It will help those of you using spreadsheets, including tips on exporting numbers from MYOB, Xero or QuickBooks and some advice on how to avoid common spreadsheet errors. For users of Calxa it will show you how to use Account Trees to create the header accounts you need for reporting and how to use Metrics and KPIs to bring in the non-financial numbers that are often required. Course Outcomes: By the end of this webinar your organisation will have: A collection of tips on  how to save time with grant acquittal reporting Safer, more reliable spreadsheets if you use those A better understanding of the reusable tools in Calxa that will save you time Audience Reporting for Grants is suitable for: NFP finance staff responsible for grant acquittals Anyone considering the use of Calxa to save time with reporting About the Presenter: Mick Devine Mick is a CPA and CEO of Calxa Australia. He has been involved in accounting systems for Not-for-Profits since before the implementation of GST in Australia and has spent most of the past 20 years designing and developing tools to take time out of the budgeting and reporting process. His award-winning Calxa application is available as a donation through Connecting Up/TechSoup New Zealand Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

At the Connecting Up Conference in May Gus Quiroga from IBM Watson asked the question “What is stopping you from achieving you mission at scale? This webinar will explore some the trends we are seeing by putting a spotlight on the role that Monitoring and Evaluation can play to providing insights and data to engage your funders whether they be traditional donors, corporates, trusts and foundations or government. Why Monitor and Evaluate Getting Ready Understanding Common Evaluation Terms Identifying Output and Outcomes Identifying What Data to Collect Methods for Collecting Data How to Use Data Collected for Funder/Donor Engagement What is not included in the program? A highly technical difficult to implement theory based approach An M&E Framework – more the tools to start planning Course Outcomes: By the end of this webinar your organisation will have: Questions to prompt top down and bottom up thinking to support Board/Staff engagement Understanding funder expectations to help secure and retain grants/donations  Some first steps to get started with planning - aligned to a Human Services Maturity Model A better understanding of what funders want to know and why which will help attendees to think about demonstrating how they are delivering their mission Audience This webinar is suitable for: Board Members CEO’s and Executive Directors Fundraising Team Marketing and Communications Team Programs Team IT and Finance About the Presenter: Greg Simmons Greg is the Outcomes Business Manager at Blackbaud Pacific and also the President/Chair of Down Syndrome NSW. Through the good fortune of having a daughter born with Down Syndrome, Greg has spent almost 22 years sitting on not-for-profit boards and finance/fundraising committees. ​In 2012 he co-founded (with his mentor, the late Barry Easy OAM) the Kuring-gai Chase Community-based Fun Run to raise money for his local Special Olympics program. His passion comes from 17 years of providing pro-bono fundraising advice to charities and helping them apply client-focused software to achieve their mission. Jo Garner Jo Garner, Director of Strategic Grants, has worked with non-profits since 1994 and established Strategic Grants in 2009. Jo and the team work with peak bodies, funders and charities across Australia and New Zealand to help non-profits increase their capacity to win grants and deliver vital community projects, while also encouraging effective philanthropic support. Strategic Grants assists hundreds of organisations through training, education, advisory services, critiquing, application writing and board and strategic planning for an effective grants program. The team has worked on successful philanthropic and government grants and tenders ranging from $5,000 to $50Million. Strategic Grants is now also assisting a growing number of funders with defining their grant application guidelines and application processes. Jo holds the international accreditation CFRE (Certified Fundraising Executive) and a degree in Commerce with majors in Marketing and IT and was made a Fellow of the Fundraising Institute Australia (FIA) in 2015. In 2017 she was awarded the 2017 Arthur Venn Fundraiser of the Year. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Understand how technology can naturally fit into every stage of your event lifecycle. Understand the attendee journey and follow us on enhancing their event experience. Discover how you can improve KPIs, minimise event costs, and deliver greater value for your attendees — ultimately increasing your bottom line. Course Outcomes: By the end of this webinar your organisation will have: Different stages of the attendee journey What to consider during the planning process Manage your event budgets effectively Drive attendance and engage attendees Show your event’s return on investment Audience Back to Basic: Event Technology is suitable for: Anyone involved with Events/Marketing About the Presenter: Tal Meretz – Event Technology Strategist After finishing his Masters at Monash, Tal joined Cvent as a Strategic Meetings Management Specialist. Working with NFP and Universities, he works with organisations looking to improve the automation, quality and data collection across entire event lifecycles.