Social Media Strategy Presentation _ ConnectingUp Webinar.pdf

Date: Tuesday, 7 June 2022

Time: 11:00AM - 12:30PM (AEST)

Price: Free

Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker.

So you’ve been posting on your organisation’s social media channels for a while, and you’re seeing reach and engagement plateau. What should you do next? Find out with social media specialist, Rubina Carlson from Refuel Creative, at this webinar.

A social media strategy is never finalised. Like any other digital channel, it’s about testing what works (and what doesn’t) and tweaking the strategy accordingly. When performance peaks, plateaus or dips, it’s time to take a deep dive into the data.

A strong social media strategy will outline your key stakeholder groups, the platforms where they’re likely to be lurking or engaging and content that will appeal to them. This will ensure your success with social media. From clear objectives and messages to establishing your content pillars and calendars, you’ll never be better prepared.

Join us as Rubina provides you with the building blocks to develop and iterate a social media strategy. This will also include the utility of content calendars and how to schedule your social media content.