Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process. Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started.
LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings!
Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships.
Course Outcomes:
By the end of this webinar your organisation will have:
- A better understanding of how LinkedIn fits with the rest of your marketing activities
- How to leverage LinkedIn to build and audience and strengthen relationships
- How to access and talk to your target audience(s) on LinkedIn
Audience
This webinar is suitable for:
- Business and NFP founders / managers
- Marketing managers looking for new channels and opportunities
- Anyone wanting to grow their personal brand and network online
About the Presenter:
Rodney Ferro
Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors. Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today!
Connecting Up is a part of the Infoxchange Group
Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.
With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.
Please email events@connectingup.org for a copy of the slides
Course Information:
Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process. Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started.
LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings!
Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships.
Course Outcomes:
By the end of this webinar your organisation will have:
- A better understanding of how LinkedIn fits with the rest of your marketing activities
- How to leverage LinkedIn to build and audience and strengthen relationships
- How to access and talk to your target audience(s) on LinkedIn
Audience
This webinar is suitable for:
- Business and NFP founders / managers
- Marketing managers looking for new channels and opportunities
- Anyone wanting to grow their personal brand and network online
About the Presenter:
Rodney Ferro
Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors. Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today!
Connecting Up is a part of the Infoxchange Group
Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.
With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.