Learning Centre
Webinar recording: The Essential PR Steps All Not-For-Profits Should Take

Click here for webinar slides

Is the pressure on for you to raise money or awareness quickly and efficiently? 

Is it up to you to get people to care enough about your cause to put their hands in their pockets? 

Do you need help but also need to justify every cent you spend? 

If yes, then this I Do My Own PR webinar is for you.

We’ll debunk some common PR myths. 

We’ll tell you how our easy to follow, DIY PR process can help you get the media coverage you need to boost your efforts. 

And we’ll share some of our PR secrets to get you started including: 

  1. The two key ingredients you can’t leave out of any PR campaign
  2. The six building blocks for a successful NFP PR story
     

As a special bonus, we are offering a free onboarding session worth $500 if you complete the webinar (i.e. stay until the end!) 
Ask the experts in the Live Q&A and take your fundraising efforts to the next level! 

NOTE – if you previously registered interest in this webinar you still need to register on our website to attend. 

PRICE: Free webinar

Can't attend the live webinar? Register anyway and we will send you the recording!

Experiencing any issues? You may find help here. If your issue is not listed, you can contact our Events Team at events@connectingup.org or by calling 1300 731 844.

 

Presented by: Jocelyne Simpson and Nik Robinson 
I Do My Own PR

Jocelyne Simpson has spent the last 20 years in UK and Australian consumer PR agencies advising the likes of Coca-Cola, American Express, LEGO, Disney, KLM airlines, Underwater Earth in partnership with Google and many more.

Five years ago, Jocelyne started her own PR agency, Good Citizens. The agency works with a diverse client base in Australia and overseas including Surf Life Saving Australia, Jose Cuervo, Stoli, Who Gives A Crap (toilet paper), ShopandBox, Redsbaby and MOO to name just a few.

Nik Robinson is a former broadcaster, advertising, TV & radio content creative. In the UK, he worked with the likes of the BBC, Virgin and with Getty Images in Seattle.

He has consulted for some of Australia's best-known PR and advertising agencies and set up his own successful agency helping startups like Guzman Y Gomez and many NFP partners like Mission Australia, Special Olympics, RSPCA, Sydney Symphony and the Australia Council for the Arts reach their branding and fundraising goals.

He’s had his own radio show on the Triple M Network and was Head of Content for Authentic Entertainment for two years overseeing 28 hours of live-to-air weekly content across the SCA and ARN networks as well as all AUS/NZ programming for the music brand Vevo.

He has also lectured at University of Technology Sydney on the subject of NFP and marketing.

In the last five years, Nik and Jocelyne have been working with a number of small businesses and social enterprises and together they have honed the PR process and found a way to simplify it for others. Consequently, I Do My Own PR empowers organisations to manage their own PR campaigns and build their own relationships with media.