Leveraging LinkedIn to improve your own personal brand and position yourself and your business appropriately within the professional realm is a key to sustained business success and growth.
Learn how to take LinkedIn Connections to a whole new level and a proven strategy for turning those online relationships into strong business referral partnerships offline from Adelaide’s leading social media specialist.
Our highly interactive workshop will take you through what it takes to get the most out of LinkedIn:
This LinkedIn training course will help you to:
Optimise your personal profile for the types of individuals you want to connect with.
Devise a strategy behind securing the connections you want.
Learn to research fundraising or sponsorship prospects, potential referral partners, and keeping an eye on your competition.
Understand the power of ‘social proofing’ and how you can effectively use Recommendations.
Demonstrate how your LinkedIn profile is built for search on Google as well as LinkedIn.
How to use groups to expand your network and build your credibility.
Build solid relationships using LinkedIn as the starting point to take it from connection, to coffee, to business.
What is not included in the program?
This course is focused on the power of the LinkedIn personal profile, not the Company Page.
Course Outcomes:
What will you have at the end of Using LinkedIn as a Personal Branding Tool?
By the end of the series of webinars you will have:
A guide to fully fleshing out your LinkedIn profile.
An understanding of how LinkedIn can be used to help achieve your organizational goals.
A strategy to connect with the right people, and take those online connections through to business.
Audience
Who is the webinar suitable for?
Using LinkedIn as a Personal Branding Tool is suitable for individuals within not for profit and community organisations who want lower-cost strategies to leverage the power of LinkedIn.
This course is best suited to any customer/client-facing roles within your organisation.
About the Facilitator: Simone Douglas
Simone Douglas is the CEO of Social Media AOK, a three times Telstra Business Award finalist.
Her strong practical focus on tangible outcomes combined with an extensive background in business, change management and process improvement has seen her work with all types of businesses from the local hairdresser, through to the Commonwealth Attorney-General’s Department, and everything in between.
She is also currently the licensee of the Duke of Brunswick Hotel, and Area Director Consultant for Business Networking International.
A certified practicing marketer, combining a wealth of marketing knowledge, strategies and experience, Simone is well placed to speak on the topic of marketing.
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