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In order to stay relevant, Facebook has made many changes to the Facebook platform in the last 12-18 months. For many causes, this has presented as declining reach and engagement. However, the good news is there are still so many ways to use this platform to grow and create real life results for your cause. In this webinar I will touch on different ways to make the most of the changes, go through what you need to know and explore the biggest opportunities for not for profits and causes right now on Facebook. What is not included in the program? This will not be an in depth look at content creation, analytics or exact ‘how to’ Facebook setup. It will touch on these things but each of these topics could be an hour just on their own. Course Outcomes: By the end of this webinar your organisation will have: A clear understanding of Facebook changes Tips and tools to optimise your cause’s Facebook Page to drive growth Know how to use Facebook to drive measurable results to grow your impact Audience Surviving the Facebook Apocalypse is suitable for: Social media managers or communications team Fundraising or volunteer managers wanting to learn how to use Facebook to achieve outcomes About the Presenter: Alecia Hancock Alecia Hancock is a businesswoman and entrepreneur, with a passion for helping cause-based organisation tell their story. Alecia’s vision is to further worthy causes around the world by providing accessible education about storytelling in a digital world. She has worked with brands like Bankwest Foundation, Australian Red Cross, Starlight Children’s Foundation and has clients all around Australia. Alecia’s business Hancock Creative, was awarded Telstra Micro Business of the Year WA in 2017, and was voted one of the 100 Coolest Companies in Australia. Her training program for causes, Gain & Retain was also listed by Anthill as one of the 50 Smartest Products in Australia. She worked as journalist and magazine editor for more than 15 years, with most of her time spent at the helm of local and national magazines. Her work has appeared in The West Australian, marie claire, Cosmopolitan and The Daily Telegraph. Alecia is also currently a lecturer at Notre Dame University, teaching Interactive Media. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

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