Since the emergence of social media as a marketing method, it has been suggested that email marketing is no longer relevant or effective – this is not so! Used correctly, email marketing is an incredibly valuable component of your digital marketing toolkit to communicate with and encourage action from your database.

This webinar will cover the basics of how to set up your email marketing using MailChimp, and touch on some important considerations including Australian privacy laws and the management of contact data, and tips for managing and making the most of your ongoing email marketing. 

Key learning outcomes:

  • Managing subscribers
    • Creating email lists, groups and segments
    • Importing subscribers
    • Exporting subscribers
    • Subscription forms
  • Creating email campaigns
    • Basic campaign set up
    • Using templates (focus on default MailChimp template options, not custom HTML templates)
    • Adding content
    • Testing
    • Scheduling and sending
  • Results and reporting

Please note: This webinar will assume that you have already created a MailChimp account and completed the basic account information required.

About the presenter - Erica Nistico

Erica is an Adelaide-based digital marketer with 10 years experience in the creative and digital industry. Erica began her career as a graphic designer, evolving into a digital marketer as technology, digital media and her interest in them also swiftly grew. Erica is experienced in developing and implementing digital, social media and SEO strategies for a range of organisations; large and small, B2B and B2C, not-for-profits, retail, professional services, local, interstate and overseas. Now running her own consulting business – Scout Digital Marketing – Erica is passionate about working with individuals and organisations to make sure they are prepared to do their best online.