In this presentation you will learn why having a communication strategy is so important and how to create one for your own organisation that meets real-world organisational goals.

In today's rapid-fire-aim world of social media, too many organisations apply a scattergun approach to their external relations. But this approach rarely achieves much; all too often it just confuses the audience and puts them 'offside' because of the irrelevant material being hurled at them.

However, savvy organisations are strategic in their approach to communications with the outside world. They have a roadmap of where they are going, they have sensible expectations about the resources that are going to be needed, and they have real-world measurements in place to help keep them on track and to show senior management that social media does indeed have a very real place in the organisation's communication mix.

In this webinar you will discover:

  • the essential elements that make up a communication strategy
  • where to go to get key resources - for free
  • why being on every social network may not be right for your organisation
  • what resources are out there to help you stay on top of today's communication world.

Webinar attendees will have access to a workbook that you can use after the webinar to help you move forward. 

About the presenter - Lee Hopkins

Lee Hopkins is the CEO of Better Communication Results, a consultancy that has assisted companies worldwide to communicate better for better results. He has consulted to a range of organisations, from the medium sized up to the multi-national.

Lee has earned an international reputation for his in-depth knowledge of how social media has democratised the online conversations happening around brands and organisations. Several public relations firms keep him on retainer to provide advice about social media trends and topics.

Lee holds Honours degrees in Applied Psychology and Sociology from the University of Surrey in England and is currently conducting doctoral research at the University of South Australia in order to achieve the award of Doctor of Communication.

He has written three major industry reports, ‘Social Media: The new business communication landscape’, ‘Making social media work for your business’ and 'Social Media ROI' (in press) and has contributed to many major employee communication reports, including ‘How to get started with podcasting in your organisation’, ‘How to use social media to solve critical internal communication issues’, ‘How to communicate with hard-to-reach employees’, and ‘How to use social media to engage employees’. He is the author of over 100 articles on business communication.