Everywhere you turn today it seems that everyone is talking about social media, online presence and digital fundraising. Sometimes it sounds like we can do the whole marketing and fundraising thing online. But without a strong brand, a clear strategy and consistent messaging to the right target markets you may be simply be filling screens and creating noise. Your clients, customers, donors, volunteers and partners need both an off-line and online experience of your brand and your mission in order to build a long-term relationship with your cause.

In this webinar you will:

• See what makes a strong brand
• Discover a new definition of marketing (that makes everything more cost effective)
• Understand how to identify your key target markets and the messages to reach them
• Hear the stories you must tell
• Learn how to build a resilient Living Community partnership model for your NFP

 About the Presenter – Fran Connelley

Fran Connelly MFIA is a non-profit branding and fundraising specialist.  Over the last 20 years she’s worked with a range of non-profits to help them build their brands and diversify their income through fundraising, philanthropic grants and new business partnerships. She has worked with many well-known organisations including Landcare Australia, The Young Endeavour Youth Scheme and The Royal Hospital for Women Foundation. One of the recent results she’s most proud of was raising over $1million for a small disability charity with a database of less than 3,000.  She is also the author of the eGuide, Managing your Non Profit's Annual Report. Her new book, Transforming Disability – A Pathway to Success, will be released in early 2016. For more information visit: www.fcmarketing.com.au