Past webinars

Donors are the lifeblood of your organisation, volunteers the strong backs upon which it is built. You rely on them and on the partners and other constituents who interact with your not-for-profit on a daily basis. Tracking them all involves creating and maintaining a lot of data.  But that data also needs to be accessible. A database is like a First Aid kit—it doesn’t matter what’s in it if you can’t get to it when you need to. For example, if a donor calls, you want to be able to instantly access their donation history, their personal information and any other relevant data.  

In today's rapid-fire-aim world of social media, too many organisations apply a scattergun approach to their external relations. But this approach rarely achieves much; all too often it just confuses the audience and puts them 'offside' because of the irrelevant material being hurled at them. In this webinar you will learn why having a communication strategy is so important and how to create one for your own organisation that meets real-world organisational goals.

Facebook is the biggest and most popular social networking site in the world. With more than 11.5 million users in Australia, it is quickly becoming an important marketing tool for not-for-profit organisations to raise awareness, share stories, raise funds and gather the community to support their cause. This webinar will look at the basic principles in Facebook marketing to help you make the most of this tool to reach and engage your target audience.

Those who have succeeded in crowdfunding know that it’s not as easy as “build it and they will come”. Like any form of fundraising, it takes hard work and perseverance. This practical webinar will teach you everything you need to know to succeed at crowdfunding as Tom shares a series of lessons and walk participants through the decisions they will need to make before launching a fundraising campaign.

The world of social media changes at such a rapid rate. Is your fundraising strategy up to date with all the latest developments or do you struggle to make social media work for you? This webinar will share the psychology behind social media and the top techniques that will make these emerging technologies work for your fundraising and marketing strategy.