Digital Marketing webinars

The end of any year, financial or calendar, is a good time to look back at what you've achieved and look forward to the future. This webinar will look at some of the reports in Calxa that will give you the insights you need into your organisation. Going beyond your standard monthly reports, review the year, compare it to last year - or the previous 5 years. You'll get advice on the summary reports for senior management and board level down to the details for program managers. Course Outcomes: By the end of this webinar your organisation will have: Deeper insights into the information you have in your accounts and how you can use it to review your progress and plan for the future Clear recommendations on key reports to keep every level within your organisation fully informed on your year-end progress. Audience End of Year Reporting is suitable for: NFP finance staff responsible for preparing end of year reports Users, or prospective users, of Calxa Managers and board members looking to improve the depth of their reporting without adding to the complexity of it. About the Presenter: Mick Devine Mick is a CPA and CEO of Calxa Australia. He has been involved in accounting systems for Not-for-Profits since before the implementation of GST in Australia and has spent most of the past 20 years designing and developing tools to take time out of the budgeting and reporting process. His award-winning Calxa application is available as a donation through Connecting Up/TechSoup New Zealand  

Every Brand Has a Story. The Difference Is, Consumers Only Care about the Good Ones. This webinar will help you identify your hook and understand how to connect with your audience—even if you don’t think there’s anything special about you. And you’ll learn the one simple shift that instantly makes your brand more appealing, regardless of the industry you’re in. Sign up now and you’ll learn how to: Define your purpose & values so they resonate inside and outside your business. You’ll ignite passion in your staff and customers will flock to support you. Get clear on who your buyers are. Once you define your ideal customer and the problem they face, you can go all in on solving it. Make yourself the obvious choice. Captivate hearts & minds with a properly told brand story. We’ll teach you the secret framework that creates powerful messages and makes your customer feel like a hero. When we’re done, you’ll have everything you need to be an awesome brand. And you’ll be on your way towards creating passionate, loyal, and raving fans. Why is that important? Because raving fans buy more often, spend more on each purchase, and are a pleasure to do business with. They’re the best customers you could ever hope to have. Raving fans do your marketing for you. What is not included in the program? This is a free training for a much larger concept. Advanced concepts cannot be covered in this time, however we will show you where to go for more help. Audience This webinar is suitable for: Business Leaders Consultants Marketing About the Presenter: Luke Faccini I’m a Brand Storyteller and Chief Do-Gooder at The Sponge, a certified B-Corp and proud member of Conscious Capitalism Australia. I’ve spent two decades transforming small companies & global giants into awesome brands. And my goal is to help good businesses, like yours, do more good. You’ll hear more about my story during the webinar, including the change that made me shed 80% of my clients, reorganize my business, and burn my entire playbook. The information I’m sharing here is the same training I charge thousands of dollars for. But this is the DIY version—and I’m giving it to you for free, so you can put more good into the world. Because we can never have enough of that. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

There is a reason that video marketing is enjoying such a strong rise throughout all industry sectors: it’s powerful. In this webinar, we’ll explore some of the practical ways you can use video to tell your organisation's story. From storyboarding to execution, we’ll cover topics like camera techniques (including how to get the best out of your smartphone), lighting & audio on a budget, and editing software. We’ll give you the tools you need to create compelling video - either in-house, or successfully engage an agency to do so on your behalf.  Course Outcomes: By the end of this webinar your organisation will have: An overview of what makes a good video (a video that stays in people’s minds) Tips on how to avoid some of the common mistakes in video crafting A basic understanding of DIY camera, lighting and audio techniques A basic understanding of how to craft a story arc An understanding of how to successfully engage an agency in video work Audience Creating compelling videos for your Not-For-Profit is suitable for: Marketing Managers / Coordinators Communications Managers / Coordinators About the Presenter: Rich Thompson Rich is the Creative Director of Cadence Media, a creative agency for social good. Rich has headed up a range of video projects for 30+ organisations. Along with his Director of Photography, Brendan Ridley, who will also be joining the webinar, he has filmed stories across Australia and internationally. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Uncover the 7 common mistakes not for profits around Australia are making on their social media channels and how to be prepared for them or even avoid them altogether. This webinar is ideal for people wanting to get a good all round picture of social media for causes, but who may have a few gaps in knowledge or experience that are holding them back. This webinar will cover lessons like how to profile your audience, choose the right social media platform, be time efficient online, share tools and technology and simple ways to measure your results. Ideal for anyone working in the cause space who wants to better understand social media or grow their audience, impact or results from their digital storytelling. What is not included in the program? In an hour we can cover a lot of social media basics, but won’t be able to go too deep into your organisation’s specific social media strategy or every social media platform. Course Outcomes: By the end of this webinar your organisation will have: A clearer understanding of who you can reach on social media and where to find them Feel more comfortable about taking more risks online Tangible takeaways that can be applied immediately to increase your engagement and reach on social media Audience How to Overcome the 7 Biggest Mistakes Not for Profits Make on Social Media is suitable for: Marketing and communications professionals who want to learn about new platforms or new ways to improve their social media communications Managers who want to better understand their organisation’s social media strategy Volunteer and Fundraising managers who want to use social media to hit targets About the Presenter: Alecia Hancock Alecia Hancock is a businesswoman and entrepreneur, with a passion for helping cause-based organisation tell their story. Alecia’s vision is to further worthy causes around the world by providing accessible education about storytelling in a digital world. She has worked with brands like Bankwest Foundation, Australian Red Cross, Starlight Children’s Foundation and has clients all around Australia. Alecia’s business Hancock Creative, was awarded Telstra Micro Business of the Year WA in 2017, and was voted one of the 100 Coolest Companies in Australia. Her training program for causes, Gain & Retain was also listed by Anthill as one of the 50 Smartest Products in Australia. She worked as journalist and magazine editor for more than 15 years, with most of her time spent at the helm of local and national magazines. Her work has appeared in The West Australian, marie claire, Cosmopolitan and The Daily Telegraph. Alecia is also currently a lecturer at Notre Dame University, teaching Interactive Media.   Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Leveraging LinkedIn to improve your own personal brand and position yourself and your business appropriately within the professional realm is a key to sustained business success and growth. Learn how to take LinkedIn Connections to a whole new level and a proven strategy for turning those online relationships into strong business referral partnerships offline from Adelaide’s leading social media specialist. Our highly interactive workshop will take you through what it takes to get the most out of LinkedIn: This LinkedIn training course will help you to: Optimise your personal profile for the types of individuals you want to connect with. Devise a strategy behind securing the connections you want. Learn to research fundraising or sponsorship prospects, potential referral partners, and keeping an eye on your competition. Understand the power of ‘social proofing’ and how you can effectively use Recommendations. Demonstrate how your LinkedIn profile is built for search on Google as well as LinkedIn. How to use groups to expand your network and build your credibility. Build solid relationships using LinkedIn as the starting point to take it from connection, to coffee, to business. What is not included in the program? This course is focused on the power of the LinkedIn personal profile, not the Company Page. Course Outcomes: What will you have at the end of Using LinkedIn as a Personal Branding Tool? By the end of the series of webinars you will have: A guide to fully fleshing out your LinkedIn profile. An understanding of how LinkedIn can be used to help achieve your organizational goals. A strategy to connect with the right people, and take those online connections through to business. Audience Who is the webinar suitable for? Using LinkedIn as a Personal Branding Tool is suitable for individuals within not for profit and community organisations who want lower-cost strategies to leverage the power of LinkedIn. This course is best suited to any customer/client-facing roles within your organisation. About the Facilitator: Simone Douglas Simone Douglas is the CEO of Social Media AOK, a three times Telstra Business Award finalist. Her strong practical focus on tangible outcomes combined with an extensive background in business, change management and process improvement has seen her work with all types of businesses from the local hairdresser, through to the Commonwealth Attorney-General’s Department, and everything in between. She is also currently the licensee of the Duke of Brunswick Hotel, and Area Director Consultant for Business Networking International. A certified practicing marketer, combining a wealth of marketing knowledge, strategies and experience, Simone is well placed to speak on the topic of marketing.