Digital Marketing webinars

How should you market your organisation?  In a COVID ‘normal’ environment on the horizon how do you reinvigorate your communications?  Does your audience expect more from you, digitally speaking?  Wise people say challenging times hold the best opportunities. You’ve seen the world adapt at lightspeed, and many people have realised what truly matters most… human connection.  Let’s get down to planning how you’ll reach out, show up, and connect with your community. This workshop-style webinar will cover the fundamental key points of a Marketing Action Plan for Neighbourhood Houses. Bel and Laura will leave all their actionable tips on the table for you to take and apply to your organisation. Join the webinar and walk away with a template and a draft action plan -including target audiences and the top tools you need to achieve your goals. You’ll gain insights on: Reconnecting with audience Picking the right Social Media channels -minimise your effort, maximise your reach! Your content direction on your website Connecting through video Marketing Covid-19 messages in the community context

  We all set out with the best of intentions when we want to build, or even rebuild, a website for our non-profit. The truth is, many of us don’t know exactly what we’re doing so we miss opportunities and that means we miss connecting with our community in the best way we can. If this sounds like you, it might be time for a website wellness checkup; and we’ve got just what the doctor ordered! In just one hour we will take you through the top ten tips you need to focus on to have a brilliant website.  This workshop style webinar will be sure to provide you with the clarity you need to improve or build your website and connect to your audience.   Course Outcomes By the end of this webinar your organisation will have: Inspiration for improving your website Practical steps you can take to make your website shine online Tools and tips to help you measure your websites effectiveness

In this workshop we will cover: - who is it you are communicating with and what exactly do they want from you online? - how to create hyper-personalised content that strengthens and deepens your client, member and donor relationships - what kind of online community is best suited to your clients or members? - 4 stages to launching a customer or cause community - tips and strategies to inspire your community to take action with your organisation

Insights and learnings from other volunteering organisations, quick wins to implement at your organisation, and a Free Volunteer Funnel Framework to take home! Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

A well planned and executed AGM has the power to engage your audience and increase your visibility, all at once.  Join Deb and Bel as they walk you beyond the fundamentals of your annual reporting obligations to sharing stories that are memorable and fun. We’ll cover: Annual Reports: What should go into an annual report The power of visuals to tell your story  Annual General Meetings: Speaking well at your AGM Making your AGM memorable Strategically distributing information beyond the AGM. Course Outcomes: By the end of this webinar your organisation will have: Ideas to craft an engaging annual report Ideas on how to make your AGM memorable How to use the content from both the annual report and the AGM as part of your ongoing marketing strategy What is not included in the program?: There will be no legal advice in this webinar.  Audience: This webinar is suitable for (type of positions/sectors it is relevant to): CEOs/Coordinators/Board Members Anyone coordinating an AGM Anyone compiling an annual report Presidents Treasurers Anyone presenting at an AGM Includes: Live access to the webinar, participation in live Q&A sessions and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.

and Outcomes During this session we will cover how charities can build their online communities (with practical examples ) and create a content strategy to prime their community to give at their next appeal. This course is suitable for:   Community fundraising managers of Australian/New Zealand nonprofit organisations Event fundraising managers of Australian/New Zealand nonprofit organisations Digital marketing managers of Australian/New Zealand nonprofit organisations Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker What is not included in the program? Results that are not authorized by clients to publish.

Samara and Tim have worked on a combination of direct to donation and two-step acquisition and will provide industry examples of what has and hasn’t worked. Course Outcomes The session will cover the approach and examples for the following acquisition types: ● Direct to donation ○ One-off and RG ● Two-step ○ The different types and how Marlin has seen success with examples from the industry. We will also cover how cost-effective digital acquisition can be for charities looking to start with low budgets with a high-level roadmap of considerations for after acquisition. This course is suitable for:   Fundraising/marketing/communication managers of Australian/New Zealand nonprofit organisations who have not tried digital acquisition yet but are keen to understand the options available, what is currently working for charities and the cost benefits. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker

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This session will teach you how to build an action based website that enables you to inspire, capture, and seamlessly track actions across your site while prompting deeper community engagement. You will learn to build relationships at scale with targeted communications. Course Outcomes By the end of this webinar your organisation will have: The ability to build action pages on NationBuilder This course is suitable for:   Non profits Corporates Small businesses Advocacy groups Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. IMPORTANT: If you do not receive the link to join the webinar 24 hours before the commencement date/time, please contact events@connectingup.org to request this information.