DOWNLOAD SLIDES

Date: December 8th 2020

Time: 11:00am – 12:00am (AEDT)

Price: Free

Course Outline:  

During this session we will cover:

• Using the narrative lens to storytelling and why it matters

• How to plan a story worth telling and sharing planning secrets 

• How conflict and emotional layering make for a compelling read

• Your copywriting checklist for setting a pace 

• Words that work and ones to avoid 

• Content curation techniques

• Interview questions that help build copy

• Compelling character profiles 

• Powerful storytelling inspiration 

• Work at your own pace workbook

Course Outcomes:

• Story content plan

• Story themes to suit your organisation

• Comprehensive story collection / extraction chart 

• Interview templates 

• Go to lists for great examples 

• Copywriter tools anyone can use

This webinar is suitable for: 

Marketing and Fundraising GMs, Communications Officers, CEO and Directors of small nfpos, Volunteer communications staff  for not for profits in the community health / wellbeing / environment / animal welfare / community goodwill sector.

Includes: 

Live access to webinar, participation in live Q&A during the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker.

Does not include:

• Personalised copy assessments