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Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process. Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started. LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings! Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships. Course Outcomes: By the end of this webinar your organisation will have: A better understanding of how LinkedIn fits with the rest of your marketing activities How to leverage LinkedIn to build and audience and strengthen relationships How to access and talk to your target audience(s) on LinkedIn Audience This webinar is suitable for: Business and NFP founders / managers Marketing managers looking for new channels and opportunities Anyone wanting to grow their personal brand and network online About the Presenter: Rodney Ferro Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors. Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today! Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/auRecorded some time ago.Watch now -
Since the emergence of social media as a marketing method, it has been suggested that email marketing is no longer relevant or effective – this is not so! Used correctly, email marketing is an incredibly valuable component of your digital marketing toolkit to communicate with and encourage action from your database.Watch now -
In this webinar learn more about Connecting Up's technology donations program.Recorded some time ago.Watch now
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There are over 2,000 disability providers in Australia who are currently facing massive change due to the introduction of the National Disability Insurance Scheme in June 2016. The NDIS is a generational reform is transforming the entire disability sector as it places people with a disability in the driver’s seat with respect to planning and purchasing their support services. The dominant problems now facing many disability providers include:Watch now -
The Australian disability sector is undergoing massive macro and micro changes. The NDIS is the most significant market disrupter this sector has ever experienced and yet sometimes it seems as if the goal posts are shifting every week.Watch now -
People with disabilities across Australia could enjoy increased mobility thanks to a new online platform giving them access to modified vehicles that would otherwise be lying idle. The initiative, to be piloted in South Australia by the not-for-profit tech company Connecting Up as part of YourSAy’s “Share” initiative, aims to engage with disability service providers and transport providers to create a new “sharing portal” providing access to the vehicles. It would enable companies, and individuals, to rent out their idle transport assets directly to disability service providers and primary caregivers. Connecting Up, which provides critical support for 26,000 not for profits by providing access to affordable digital technology and software, will co-design, develop and market the new platform.Posted on 11/08/2017 by
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Proponents of one of the oldest self-help techniques are using some of the newest technology thanks to a Google AdWords grant and training from Australian not-for-profit technology enabler Connecting Up. The Google AdWords grant, facilitated by Connecting Up – which also provides online training - means the Lifeflow Meditation Centre is helping more Australians manage everything from anxiety to autism. Director of Teaching at Lifeflow, John Burston, says his not-for-profit organisation has seen a 25 per cent increase in web traffic, and a surge in inquiries from interstate since advertising through Google. “The AdWords grant has made it possible to reach a wider audience, and we even had several interstate attendees on our recent weeklong meditation retreat,” he says. “We simply would not have been able to undertake these kinds of advertising campaigns without the Connecting Up training and the Google grants.Posted on 03/10/2017 by
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A full day of Australian Indigenous Language programming on Indigenous Community Television (ICTV) is being sponsored by Connecting Up as part of International Mother Language Day on Wednesday 21 February. International Mother Language Day (IMLD) is a worldwide annual observance held to promote awareness of linguistic and cultural diversity and promote multilingualism.Posted on 20/02/2018 by
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A marketing communication strategy is essential regardless of the size and nature of your organization. It doesn’t need to be long or complicated, and simple is usually more likely to acted on. In this webinar, Mel will talk you through what you should include in a simple marketing so it is meaningful, relevant and practical. You will learn: How to set measurable marketing goals and the metrics you should include How to identify who your target market is and why this can save you time and money How to integrate social media into your other off and online activities Tools and tips to help you implement your strategy what to include in an action plan so you implement your marketing strategy. Attendees of this webinar will also receive a copy of Mel’s simple marketing plan template. About the presenter: Mel KettleWatch now