Digital Marketing webinars

and outcomes: During this session we will cover: some web best practices from 2020, including experience, agility and security, and how you can apply them in 2021. practical examples and case studies to give you a realistic idea of how to apply these best practices and what you need to look out for. This course is suitable for:  Fundraising/marketing/communications managers Anyone from a non profit organisation who wants to enhance or rebuild their website Australian/New Zealand non profit organisations of all sizes. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. What is not included in the program? Due to the duration of the webinar we will cover some web best practices from 2020. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

and Outcomes: During this session we will cover: - The different ways you can show up on video using Social Media. - Apps and websites to help you with creating scroll stopping videos - My go to confidence formula for being more visible on social media. - A list of ideas as to how you can show up on socials for your organisation. What is not included in the program? n/a Audience: Page admins - Social Media Managers - Marketing Assistants, Executives, Gurus

During this session we will cover: ·       Overview of products available in market ·       Six common misconceptions/pitfalls/roadblocks faced ·       Stakeholders to involve in the process ·       The ten-step CRM search process ·       How to get your leadership and board to buy-in and approve the investment ·       Steps to implement the CRM Course Outcomes: Attendees will leave the session with a ten-step CRM search process and a clear idea of the types of infrastructure required to conduct a CRM search   This course is suitable for:  ·       Leadership of universities, schools, non-profit and social purpose organisations ·       Advancement Services, Supporter Services and Donor Services Managers ·       Data managers ·       Board members I

How should you market your organisation? Is it time to truly step up and put yourself out there? What are other organisations doing to keep up with trends? Does your audience expect more from you, digitally speaking?  Wise people say challenging times hold the best opportunities. You’ve seen the world adapt at lightspeed, and many people have realised what truly matters most… human connection.  Let’s get down to planning how you’ll reach out, show up, and connect with your community. This workshop-style webinar will cover the fundamental key points of a Marketing Action Plan for non-profits. Bel and Laura will leave all their 100% actionable tips on the table for you to take and apply to your organisation. Join the webinar and walk away with a template and a draft action plan -including target audiences and the top tools you need to achieve your goals. You’ll gain insights on: The latest tips for Social Media Strategy Connecting through video Your content direction including on your website Picking the right Social Media channels -minimise your effort, maximise your reach! Instagram, YouTube, LinkedIn Course Outcomes: By the end of this webinar your organisation will have: Covered the fundamental elements of a Marketing Plan Gained clarity on which channels to use to better reach your audience How to set achievable goals A drafted Marketing Action Plan What is not included in the program? This is not covering a full Marketing Strategy. It’s also not a tutorial on how to use marketing tools. Audience This webinar is designed for: CEOs Managers Team Leaders Volunteers Board Members Anyone interested in increasing their reach through purposeful marketing strategies  

We all set out with the best of intentions when we want to build or even rebuild a website for our non-profit. The truth is, many of us don’t know exactly what we’re doing so we miss opportunities and that means we miss connecting with our community in the best way we can.  If this sounds like you, it might be time for a website health check; and we’ve got just what the doctor ordered! In just one hour we will take you through the top ten tips you need to focus on to have a brilliant website.  This workshop style webinar will be sure to provide you with the clarity you need to improve or build your website and connect to your audience. Course Outcomes: By the end of this webinar your organisation will have: Inspiration for improving your website Practical steps you can take to make your website shine online Tools and tips to help you measure your websites effectiveness 3 trees will be planted through the Digital Services Lab planting program to do our bit to offset carbon. What is not included in the program? This is not a tutorial on how to build a website such as using WordPress. Audience This webinar is suitable for (type of positions/sectors it is relevant to): A manager of a non-profit A coordinator of a non-profit An accidental I.T person within a non-profit program

Greater understanding of how to use technology to engage volunteers Tips and tricks for engaging volunteers ​ This webinar is suitable for (type of positions/sectors it is relevant to):  CEOs Not-for-profit Founders  Volunteer Engagement Managers Engagement Managers Operations Managers Team leaders 

  Your website is the body of your online presence, and the words in it are the beating heart and soul of your non-profit. Words are powerful. They drive action, inspire generations, and create change. That is, of course, when used with clarity and purpose. This webinar will walk you through the fundamentals of content creation, how to find the phrases that will tick ‘Google's boxes’ -aka SEO-, and create a content plan around them. You’ll also learn the Top 3 Content Mistakes, plus easy steps to avoid them.   Course Outcomes: By the end of this webinar your organisation will have: ● Learnt about an accessible and powerful keyword planning tool -KeySearch ● Know how to review and fix the mistakes in your current content ● Learn the importance of using keywords and maintaining your voice   This course is suitable for:  ● CEOs/Managers in not-for-profit sector ● Accidental I.T person within an organisation ● Anyone responsible for adding copy or content to the website.   Includes:  Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.   What is not included in the program? This is not a writing or SEO tutorial, although participants will learn to review and improve their website content.

Ranking on Google has always been something most organisation put in the ‘too hard basket’.  Besides ranking for your organisations’ name, how do you really get more organic traffic?  There is so much competition and we know it costs a lot of money to get a professional SEO person. In this session we will go through many Search Engine Optimisation (SEO) techniques, to help you build more organic traffic to your website!.   Course Outcomes By the end of this webinar your organisation will have an understanding of the following topics: Learn how to optimise your website Tools on how to check your ranking, search volume and more… Measuring your organic traffic and growth Using other Google assets like Google My Business

Email continues to be one of the best ways to stay in touch with your supporters but one size doesn't fit all. In this webinar you'll learn how to reach your supporters where they are and get them opening, reading and taking action from your email. Learn about the importance of audience segmentation and targeting, formatting and design when it comes to not just getting your emails opened, but encouraging your audience to take action. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the center Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: Be able to write an email that is both scannable and readable Understand the importance of segmenting lists and targeting communication Understand the significance of the call to action and how to incorporate it into an email

This webinar will introduce you to the fundamentals of digital organising. Key concepts we’ll be covering include how and where to store your data, organising your data, and using a ladder of engagement to move people from one action to another. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the centre Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: An understanding of digital organising and how it can help you A clear picture of how to interact with data to engage your community Ladder of engagement and how to use that to deepen relationships with your community