Digital Marketing webinars

Join us for our Digital Marketing Webcon 2022 where we're bringing you 4 of the best names in Content & CRM, image editing and marketing strategies to help your not for profit succeed.

We invite you to join us for Connecting Up's Masterclass This event is hosted by Australia’s premier not-for-profit technology company Infoxchange, whose focus is to empower, transform and inspire Australia’s technology leaders. About this event This one-day  masterclass includes keynote presentations from industry leaders in cyber security, digital marketing and website development. ​Learn from fellow technology leaders and gain new digital insights, strategies, and tools to increase your organisation’s impact and drive positive social change. Connect and share ideas with some of the brightest minds in technology, strategy, leadership, digital marketing, capability, and training. Speakers for this event: Alecia Hancock - Digital Marketing & Social Media Strategist Ryan Jones from Refuel Creative -  A growth-focused web design agency Nicola O'Brien Cybersecurity & Digital Trust | Senior Manager @ Price Waterhouse Cooper - a global network with services including digital transformation, management consulting, workforce transformation, deals advisory, energy transition, ESG and financial assurance, cybersecurity and digital trust. Sam Bi Cybersecurity & Digital Trust | Manager @ Price Waterhouse Cooper - a global network with services including digital transformation, management consulting, workforce transformation, deals advisory, energy transition, ESG and financial assurance, cybersecurity and digital trust.

A website is a powerful tool to inspire, engage and connect with your audience. So how do you know if you’re making the most of it?   How do you conduct a review of your existing website or plan for a new website to be built?  

A digital front door strategy is a way for non-profits to provide easy access to their services and information through digital channels, serving as the first point of contact for potential donors, volunteers, and beneficiaries. 

Does your website look like it was built in 1999?  Have you shifted so much as an org that your website no longer represents what you’re about? Perhaps you're thinking of a redesign or complete overhaul? Whatever you’re considering, don't move forward without a PLAN!!

Date: Tuesday, 29th November 2022 Time: 11:00AM - 12:00PM (AEDT) Price: Free Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. Marketing automation has been around for a while, but for many of us we don’t know what it actually is, how much investment is required to get started, and how it actually works. Most of all we don’t know if it’s worth it! In this webinar, Ryan from Refuel Creative will walk you through real life examples. You’ll learn how you can leverage marketing automation to improve the effectiveness of your marketing, your fundraising, and your social enterprise sales. We’ll look at the systems and software you’ll need in place and how much it’ll all cost.

Date: Tuesday 8th November 2022 Time: 11:00am-12:00pm (AEST) Price: Free Includes: Live access to the FREE, 1-hour webinar. Participation in live Q&A session at the end of the webinar. Access to post-webinar recording and slides. Course level: Beginners Join Bel Temby and learn how to PERFECT YOUR PLAN for your non-profit website.  A well-planned website leads to smarter income, bigger impact, and a stronger reputation.  Learn what you need to do to avoid the classic pitfalls including those when working with a web developer.  We’ll guide you through sitemaps, engaging your audience, content development, and increasing your chances of delivering a successful website project.  So, let’s dust off your website, avoid the most common traps, and let your website work for you!

Date: Tuesday, 19th July 2022 Time: 11:00am-12:00pm (AEDT) Price: Free Course Outline: During this session we will cover: Mistakes made by others Costs of those mistakes Steps to build into your processes to avoid the same mistakes Ways to mitigate most risks associated in searches and implementations This course is suitable for:   Leadership of universities, schools, non-profit and social purpose organisations Advancement Services, Supporter Services and Donor Services Managers IT staff Finance staff Data managers Board members Course Outcomes:

Date: 7th July 2022 Time: 11:00AM-12:00PM (AEST) Price: Free Clicking send on an email is easy, what happens next is complex. In this webinar we’ll be diving into the things you can do to improve overall email deliverability, get more emails opened and more clicks on yout links. Why click rates? The days of measuring email open rates are slowly coming to a close as email service providers make it more difficult to rely on these stats, learn more about what is happening on this space and how you should be measuring the health of your email program. Course Outcomes: By the end of this webinar your organisation will have an understanding of the following topics:

Date: Tuesday, 28 June 2022 Time: 11:00AM - 12:00PM (AEST) Price: Free Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker As we tackle the third year of living with COVID-19, the way we participate in and run events have changed. In this conversation between purpose-driven experts in the event industry, we will delve into what we’ve learnt from the pandemic, patterns we saw emerging, what event hosts and marketers are focusing on in the NFP space, strategies and tips to market purpose-aligned events, and the different ways in which people are wanting to experience events in 2022.

Would you like to learn how to create digital images that will make you look like a pro with your digital marketing? Join us for this 1hr session and level up your online content!

Date: Tuesday, 7 June 2022 Time: 11:00AM - 12:30PM (AEST) Price: Free Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. So you’ve been posting on your organisation’s social media channels for a while, and you’re seeing reach and engagement plateau. What should you do next? Find out with social media specialist, Rubina Carlson from Refuel Creative, at this webinar. A social media strategy is never finalised. Like any other digital channel, it’s about testing what works (and what doesn’t) and tweaking the strategy accordingly. When performance peaks, plateaus or dips, it’s time to take a deep dive into the data.

Date: Tuesday, 31st May 2022 Time: 11:00AM – 12:00PM AEST Price: Free Includes: Live access to webinar, participation in live Q&A session, access to post webinar recording and slides as well as any additional templates provided by the speaker Course information: Technology can help your organization be more successful and help your teams do their best work yet. With flexible and remote work solutions, NFPs can drive success within their organisations through fundraising, communications to donors and volunteers, performance management and strategic planning, and more. Streamline your operations with reliable, secure, and easy to use tools. From calls and video meetings to webinars and training, make IT easy with GoTo. Course outcomes:

Date: Tuesday 17th May 2022 Time: 11:00am-12:00pm (AEDT) Price: Free Course level: Beginners/Intermediate A well planned and executed AGM has the power to engage your audience and increase your visibility, all at once.  Join Deb and Bel as they walk you beyond the fundamentals of your annual reporting obligations to sharing stories that are memorable and fun. We’ll cover: Annual Reports: What should go into an annual report The power of visuals to tell your story  Annual General Meetings: Speaking well at your AGM Making your AGM memorable Strategically distributing information beyond the AGM. This course is suitable for: Beginners/Intermediate Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics: Action pages Action callbacks Dynamic website supporter journeys What is not included in the program? SEO, Google analytics Access to the NationBuilder platform is not included. Connecting Up members can access special pricing here - ADD LINK TO WHERE MEMBERS CAN ACCESS THE DISCOUNT.

Date: Thursday, 17th February 2021 Time: 11:00AM-12:00PM (AEDT) Price: Free This webinar will introduce you to the fundamentals of a healthy email program. Key concepts we’ll be covering include spam traps, email reputation, warming lists, list cleaning and we will have time to take questions. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts, and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the center Move people to action

7 mistakes Not for Profits make on social media (and how to avoid them) – this session will walk attendees through the biggest mistakes not for profits make and advice on how to avoid them

Find your stories, show your impact - Storytelling strategies to curate and communicate what you do, and why you matter as an organisation! Copywriter and campaign story-teller Andrea Rowe helps you apply the narrative lens to your not for profit stories. She shares writing tips and techniques to extract and road test your organisation’s impact, donor, partner and future stories, building trust and support. 

Invite internal and external partners to join your meeting.  Access previous meeting notes and recordings for more context.  Use Microsoft Teams Rooms to start your meeting right away.  Record your meeting.  Adjust settings before you join.  Use fun new features on teams such as transcribe, backgrounds and more!  Share your content and collaborate easily.  Use integrated audio conferencing for attendees without Internet.  Share meeting recordings and meeting notes

During this session we will cover: ·       Overview of products available in market ·       Six common misconceptions/pitfalls/roadblocks faced ·       Stakeholders to involve in the process ·       The ten-step CRM search process ·       How to get your leadership and board to buy-in and approve the investment ·       Steps to implement the CRM