Digital Marketing webinars

Join us for our Digital Marketing Webcon 2022 where we're bringing you 4 of the best names in Content & CRM, image editing and marketing strategies to help your not for profit succeed.

We invite you to join us for Connecting Up's Masterclass This event is hosted by Australia’s premier not-for-profit technology company Infoxchange, whose focus is to empower, transform and inspire Australia’s technology leaders. About this event This one-day  masterclass includes keynote presentations from industry leaders in cyber security, digital marketing and website development. ​Learn from fellow technology leaders and gain new digital insights, strategies, and tools to increase your organisation’s impact and drive positive social change. Connect and share ideas with some of the brightest minds in technology, strategy, leadership, digital marketing, capability, and training. Speakers for this event: Alecia Hancock - Digital Marketing & Social Media Strategist Ryan Jones from Refuel Creative -  A growth-focused web design agency Nicola O'Brien Cybersecurity & Digital Trust | Senior Manager @ Price Waterhouse Cooper - a global network with services including digital transformation, management consulting, workforce transformation, deals advisory, energy transition, ESG and financial assurance, cybersecurity and digital trust. Sam Bi Cybersecurity & Digital Trust | Manager @ Price Waterhouse Cooper - a global network with services including digital transformation, management consulting, workforce transformation, deals advisory, energy transition, ESG and financial assurance, cybersecurity and digital trust.

A website is a powerful tool to inspire, engage and connect with your audience. So how do you know if you’re making the most of it?   How do you conduct a review of your existing website or plan for a new website to be built?  

A digital front door strategy is a way for non-profits to provide easy access to their services and information through digital channels, serving as the first point of contact for potential donors, volunteers, and beneficiaries. 

Does your website look like it was built in 1999?  Have you shifted so much as an org that your website no longer represents what you’re about? Perhaps you're thinking of a redesign or complete overhaul? Whatever you’re considering, don't move forward without a PLAN!!

Date: Tuesday, 29th November 2022 Time: 11:00AM - 12:00PM (AEDT) Price: Free Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. Marketing automation has been around for a while, but for many of us we don’t know what it actually is, how much investment is required to get started, and how it actually works. Most of all we don’t know if it’s worth it! In this webinar, Ryan from Refuel Creative will walk you through real life examples. You’ll learn how you can leverage marketing automation to improve the effectiveness of your marketing, your fundraising, and your social enterprise sales. We’ll look at the systems and software you’ll need in place and how much it’ll all cost.

Date: Tuesday 8th November 2022 Time: 11:00am-12:00pm (AEST) Price: Free Includes: Live access to the FREE, 1-hour webinar. Participation in live Q&A session at the end of the webinar. Access to post-webinar recording and slides. Course level: Beginners Join Bel Temby and learn how to PERFECT YOUR PLAN for your non-profit website.  A well-planned website leads to smarter income, bigger impact, and a stronger reputation.  Learn what you need to do to avoid the classic pitfalls including those when working with a web developer.  We’ll guide you through sitemaps, engaging your audience, content development, and increasing your chances of delivering a successful website project.  So, let’s dust off your website, avoid the most common traps, and let your website work for you!

Date: Tuesday, 19th July 2022 Time: 11:00am-12:00pm (AEDT) Price: Free Course Outline: During this session we will cover: Mistakes made by others Costs of those mistakes Steps to build into your processes to avoid the same mistakes Ways to mitigate most risks associated in searches and implementations This course is suitable for:   Leadership of universities, schools, non-profit and social purpose organisations Advancement Services, Supporter Services and Donor Services Managers IT staff Finance staff Data managers Board members Course Outcomes:

Date: 7th July 2022 Time: 11:00AM-12:00PM (AEST) Price: Free Clicking send on an email is easy, what happens next is complex. In this webinar we’ll be diving into the things you can do to improve overall email deliverability, get more emails opened and more clicks on yout links. Why click rates? The days of measuring email open rates are slowly coming to a close as email service providers make it more difficult to rely on these stats, learn more about what is happening on this space and how you should be measuring the health of your email program. Course Outcomes: By the end of this webinar your organisation will have an understanding of the following topics:

Date: Tuesday, 28 June 2022 Time: 11:00AM - 12:00PM (AEST) Price: Free Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker As we tackle the third year of living with COVID-19, the way we participate in and run events have changed. In this conversation between purpose-driven experts in the event industry, we will delve into what we’ve learnt from the pandemic, patterns we saw emerging, what event hosts and marketers are focusing on in the NFP space, strategies and tips to market purpose-aligned events, and the different ways in which people are wanting to experience events in 2022.

Would you like to learn how to create digital images that will make you look like a pro with your digital marketing? Join us for this 1hr session and level up your online content!

Date: Tuesday, 7 June 2022 Time: 11:00AM - 12:30PM (AEST) Price: Free Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. So you’ve been posting on your organisation’s social media channels for a while, and you’re seeing reach and engagement plateau. What should you do next? Find out with social media specialist, Rubina Carlson from Refuel Creative, at this webinar. A social media strategy is never finalised. Like any other digital channel, it’s about testing what works (and what doesn’t) and tweaking the strategy accordingly. When performance peaks, plateaus or dips, it’s time to take a deep dive into the data.

Date: Tuesday, 31st May 2022 Time: 11:00AM – 12:00PM AEST Price: Free Includes: Live access to webinar, participation in live Q&A session, access to post webinar recording and slides as well as any additional templates provided by the speaker Course information: Technology can help your organization be more successful and help your teams do their best work yet. With flexible and remote work solutions, NFPs can drive success within their organisations through fundraising, communications to donors and volunteers, performance management and strategic planning, and more. Streamline your operations with reliable, secure, and easy to use tools. From calls and video meetings to webinars and training, make IT easy with GoTo. Course outcomes:

Date: Tuesday 17th May 2022 Time: 11:00am-12:00pm (AEDT) Price: Free Course level: Beginners/Intermediate A well planned and executed AGM has the power to engage your audience and increase your visibility, all at once.  Join Deb and Bel as they walk you beyond the fundamentals of your annual reporting obligations to sharing stories that are memorable and fun. We’ll cover: Annual Reports: What should go into an annual report The power of visuals to tell your story  Annual General Meetings: Speaking well at your AGM Making your AGM memorable Strategically distributing information beyond the AGM. This course is suitable for: Beginners/Intermediate Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics: Action pages Action callbacks Dynamic website supporter journeys What is not included in the program? SEO, Google analytics Access to the NationBuilder platform is not included. Connecting Up members can access special pricing here - ADD LINK TO WHERE MEMBERS CAN ACCESS THE DISCOUNT.

Date: Thursday, 17th February 2021 Time: 11:00AM-12:00PM (AEDT) Price: Free This webinar will introduce you to the fundamentals of a healthy email program. Key concepts we’ll be covering include spam traps, email reputation, warming lists, list cleaning and we will have time to take questions. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts, and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the center Move people to action

7 mistakes Not for Profits make on social media (and how to avoid them) – this session will walk attendees through the biggest mistakes not for profits make and advice on how to avoid them

Find your stories, show your impact - Storytelling strategies to curate and communicate what you do, and why you matter as an organisation! Copywriter and campaign story-teller Andrea Rowe helps you apply the narrative lens to your not for profit stories. She shares writing tips and techniques to extract and road test your organisation’s impact, donor, partner and future stories, building trust and support. 

Invite internal and external partners to join your meeting.  Access previous meeting notes and recordings for more context.  Use Microsoft Teams Rooms to start your meeting right away.  Record your meeting.  Adjust settings before you join.  Use fun new features on teams such as transcribe, backgrounds and more!  Share your content and collaborate easily.  Use integrated audio conferencing for attendees without Internet.  Share meeting recordings and meeting notes

During this session we will cover: ·       Overview of products available in market ·       Six common misconceptions/pitfalls/roadblocks faced ·       Stakeholders to involve in the process ·       The ten-step CRM search process ·       How to get your leadership and board to buy-in and approve the investment ·       Steps to implement the CRM

Searching for the perfect CRM or another technology platform? Where do you begin? What steps are required to conduct a thorough CRM search? What is the right way to approach suppliers? What are the pitfalls and roadblocks many non-profit organisations face? Stephen Mally and FundraisingForce have conducted hundreds of technology platform searches for universities, schools, non-profit, charitable, and social purpose organisations. Stephen will answer these questions and more in this one-hour action packed webinar and will leave you with the toolset you need to conduct a search to find that perfect CRM for your organisation.

By the end of this webinar you will have an understanding of how to: An understanding of digital organising and how it can help you A clear picture of how to interact with data to engage your community Ladder of engagement and how to use that to deepen relationships with your community

Invite internal and external partners to join your meeting.  Access previous meeting notes and recordings for more context.  Use Microsoft Teams Rooms to start your meeting right away.  Record your meeting.  Adjust settings before you join.  Use fun new features on teams such as transcribe, backgrounds and more!  Share your content and collaborate easily.  Use integrated audio conferencing for attendees without Internet.  Share meeting recordings and meeting notes  

and Outcomes: During this session we will cover: practical tactics on what charities should be doing, including ideal audiences they should be targeting online From paid search to social media, attendees will walk away with a solid digital marketing plan for their next appeal. You will also learn how to create campaign KPIs and report using dashboards. This course is suitable for:   Digital marketing/fundraising managers of Australian/New Zealand nonprofit organisations who are just beginning to explore digital marketing for their appeals. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker What is not included in the program? n/a

Most, if not all boards, have needed to adapt to remote collaboration over the past 18 months. However, with many in the not-for-profit sector looking to return back to the office, there is likely to be another pivot in terms of managing board meeting collaboration. As we enter this new phase, not-for-profits need to consider what changes should be implemented to ensure that effective collaboration is maintained within the board, whether members are back in the office or still working remotely. In this webinar, Colin Panagakis from OnBoard will be joined by a soon-to-be-announced guest speaker and together they'll highlight some of the latest best practices, address key process changes and showcase how many are preparing for this change. Course Outcomes: By the end of this webinar your organisation will have: Unifying fragmented communication channels Eliminating time consuming processes Vote, sign, and collaborate–in or out of the boardroom Ensuring your board remains efficient and has the right mix of skills for the year ahead

  Digital technologies are critical to enabling modern not-for-profits to operate effectively in a COVID environment, reach clients, raise funds and connect with supporters. In this webinar we will discuss the fundamentals of digital marketing to help non-profits: Build their supporter base Raise funds Connect with potential clients Course Outcomes Attendees will understand how to use improve their digital marketing capability to enhance their supporter base, raise fund and connect with potential clients. What is not included in the program? n/a Audience This webinar is suitable for (type of positions/sectors it is relevant to):  Not-for-profit IT decision makers, including CEOs, IT managers and digital marketing staff. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker This webinar was made available at no cost to not-for profits through the generous sponsorship of the Victorian Government and delivered as part of the Digital Innovation Festival.     

Digital technologies are critical to enabling modern not-for-profits to operate effectively in a COVID environment, reach clients and deliver critical services. In this webinar we will explore how community sector organisations have innovated and used digital technologies to: Delivering services irrespective of location Improve operational efficiencies Enhance service outcomes Course Outcomes Attendees will understand how other non-profits have innovated and used digital technologies support their mission and vision What is not included in the program? n/a Audience: This webinar is suitable for (type of positions/sectors it is relevant to):  Not-for-profit IT decision makers, including CEOs, IT managers and operational managers responsible for service delivery.   This webinar was made available at no cost to not-for profits through the generous sponsorship of the Victorian Government and delivered as part of the Digital Innovation Festival.       

How should you market your organisation?  In a COVID ‘normal’ environment on the horizon how do you reinvigorate your communications?  Does your audience expect more from you, digitally speaking?  Wise people say challenging times hold the best opportunities. You’ve seen the world adapt at lightspeed, and many people have realised what truly matters most… human connection.  Let’s get down to planning how you’ll reach out, show up, and connect with your community. This workshop-style webinar will cover the fundamental key points of a Marketing Action Plan for Neighbourhood Houses. Bel and Laura will leave all their actionable tips on the table for you to take and apply to your organisation. Join the webinar and walk away with a template and a draft action plan -including target audiences and the top tools you need to achieve your goals. You’ll gain insights on: Reconnecting with audience Picking the right Social Media channels -minimise your effort, maximise your reach! Your content direction on your website Connecting through video Marketing Covid-19 messages in the community context

  We all set out with the best of intentions when we want to build, or even rebuild, a website for our non-profit. The truth is, many of us don’t know exactly what we’re doing so we miss opportunities and that means we miss connecting with our community in the best way we can. If this sounds like you, it might be time for a website wellness checkup; and we’ve got just what the doctor ordered! In just one hour we will take you through the top ten tips you need to focus on to have a brilliant website.  This workshop style webinar will be sure to provide you with the clarity you need to improve or build your website and connect to your audience.   Course Outcomes By the end of this webinar your organisation will have: Inspiration for improving your website Practical steps you can take to make your website shine online Tools and tips to help you measure your websites effectiveness

In this workshop we will cover: - who is it you are communicating with and what exactly do they want from you online? - how to create hyper-personalised content that strengthens and deepens your client, member and donor relationships - what kind of online community is best suited to your clients or members? - 4 stages to launching a customer or cause community - tips and strategies to inspire your community to take action with your organisation

Insights and learnings from other volunteering organisations, quick wins to implement at your organisation, and a Free Volunteer Funnel Framework to take home! Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

A well planned and executed AGM has the power to engage your audience and increase your visibility, all at once.  Join Deb and Bel as they walk you beyond the fundamentals of your annual reporting obligations to sharing stories that are memorable and fun. We’ll cover: Annual Reports: What should go into an annual report The power of visuals to tell your story  Annual General Meetings: Speaking well at your AGM Making your AGM memorable Strategically distributing information beyond the AGM. Course Outcomes: By the end of this webinar your organisation will have: Ideas to craft an engaging annual report Ideas on how to make your AGM memorable How to use the content from both the annual report and the AGM as part of your ongoing marketing strategy What is not included in the program?: There will be no legal advice in this webinar.  Audience: This webinar is suitable for (type of positions/sectors it is relevant to): CEOs/Coordinators/Board Members Anyone coordinating an AGM Anyone compiling an annual report Presidents Treasurers Anyone presenting at an AGM Includes: Live access to the webinar, participation in live Q&A sessions and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.

and Outcomes During this session we will cover how charities can build their online communities (with practical examples ) and create a content strategy to prime their community to give at their next appeal. This course is suitable for:   Community fundraising managers of Australian/New Zealand nonprofit organisations Event fundraising managers of Australian/New Zealand nonprofit organisations Digital marketing managers of Australian/New Zealand nonprofit organisations Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker What is not included in the program? Results that are not authorized by clients to publish.

Samara and Tim have worked on a combination of direct to donation and two-step acquisition and will provide industry examples of what has and hasn’t worked. Course Outcomes The session will cover the approach and examples for the following acquisition types: ● Direct to donation ○ One-off and RG ● Two-step ○ The different types and how Marlin has seen success with examples from the industry. We will also cover how cost-effective digital acquisition can be for charities looking to start with low budgets with a high-level roadmap of considerations for after acquisition. This course is suitable for:   Fundraising/marketing/communication managers of Australian/New Zealand nonprofit organisations who have not tried digital acquisition yet but are keen to understand the options available, what is currently working for charities and the cost benefits. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker

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This session will teach you how to build an action based website that enables you to inspire, capture, and seamlessly track actions across your site while prompting deeper community engagement. You will learn to build relationships at scale with targeted communications. Course Outcomes By the end of this webinar your organisation will have: The ability to build action pages on NationBuilder This course is suitable for:   Non profits Corporates Small businesses Advocacy groups Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. IMPORTANT: If you do not receive the link to join the webinar 24 hours before the commencement date/time, please contact events@connectingup.org to request this information.

and outcomes: This talk will explore cryptocurrency fundraising. During this session we will cover: What cryptocurrency is Some of the current trends of cryptocurrency Ideas of how NFPs can take advantage of cryptocurrency This course is suitable for:  Fundraising/marketing/communication managers Anyone from a non profit organisation who wants to enhance or rebuild their website Medium to large Australian/New Zealand nonprofit organisations Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. What is not included in the program? In-depth technical explanation of what cryptography is Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

During this session we will cover: This session will teach you the fundamental skills to navigate your nation. Learn how to leverage the power of your nation and build engagement with supporters. Course Outcomes: Basic understanding of the NationBuilder software. Audience This course is suitable for anyone working in: Non profit, Corporate, Small business or Advocacy groups Includes: Live access to the 2 workshops in the series, participation in live Q&A sessions and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.

During this session we will cover: Evolution of Workplace Giving Overview of the Best Workplaces that Give Back What drives Workplace Giving Course Outcomes: Understand what drives workplace giving and how to maximize workplace giving donations of Time (volunteering), Talent (skilled volunteering) , Treasure (donations) and Thanks (charity gift cards), This webinar is suitable for: Fundraising managers, Volunteer managers, People and Culture Managers and Board members Includes: Live access to the webinar, participation in live Q&A sessions and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.  Audience: This webinar is suitable for (type of positions/sectors it is relevant to): Fundraising managers, Volunteer managers, People and Culture Managers  and Charity Board members  

Overview on Adobe Creative Cloud: Creating CC libraries and Publish Online and Share for Review. Topics will include: Creating Master Pages, Placing Images, Working Object Styles and Paragraph and Character style. Course Outcomes: Understating Workflow with adobe Creative Cloud Project management and asset organization. Understanding Adobe InDesign Working with Adobe InDesign to create an Annual Report using Styles and images. Audience: Nonprofit organisation designers, Creatives. Art directors, Marketing professionals. Graphic Designers Art Directors Project Managers PR and Marketing Professionals Includes: Live access to the webinar, participation in live Q&A sessions and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.  Bonus Material: Links to Adobe InDesign extra material.