Digital Marketing webinars

Greater understanding of how to use technology to engage volunteers Tips and tricks for engaging volunteers ​ This webinar is suitable for (type of positions/sectors it is relevant to):  CEOs Not-for-profit Founders  Volunteer Engagement Managers Engagement Managers Operations Managers Team leaders 

  Your website is the body of your online presence, and the words in it are the beating heart and soul of your non-profit. Words are powerful. They drive action, inspire generations, and create change. That is, of course, when used with clarity and purpose. This webinar will walk you through the fundamentals of content creation, how to find the phrases that will tick ‘Google's boxes’ -aka SEO-, and create a content plan around them. You’ll also learn the Top 3 Content Mistakes, plus easy steps to avoid them.   Course Outcomes: By the end of this webinar your organisation will have: ● Learnt about an accessible and powerful keyword planning tool -KeySearch ● Know how to review and fix the mistakes in your current content ● Learn the importance of using keywords and maintaining your voice   This course is suitable for:  ● CEOs/Managers in not-for-profit sector ● Accidental I.T person within an organisation ● Anyone responsible for adding copy or content to the website.   Includes:  Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.   What is not included in the program? This is not a writing or SEO tutorial, although participants will learn to review and improve their website content.

Ranking on Google has always been something most organisation put in the ‘too hard basket’.  Besides ranking for your organisations’ name, how do you really get more organic traffic?  There is so much competition and we know it costs a lot of money to get a professional SEO person. In this session we will go through many Search Engine Optimisation (SEO) techniques, to help you build more organic traffic to your website!.   Course Outcomes By the end of this webinar your organisation will have an understanding of the following topics: Learn how to optimise your website Tools on how to check your ranking, search volume and more… Measuring your organic traffic and growth Using other Google assets like Google My Business

Email continues to be one of the best ways to stay in touch with your supporters but one size doesn't fit all. In this webinar you'll learn how to reach your supporters where they are and get them opening, reading and taking action from your email. Learn about the importance of audience segmentation and targeting, formatting and design when it comes to not just getting your emails opened, but encouraging your audience to take action. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the center Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: Be able to write an email that is both scannable and readable Understand the importance of segmenting lists and targeting communication Understand the significance of the call to action and how to incorporate it into an email

This webinar will introduce you to the fundamentals of digital organising. Key concepts we’ll be covering include how and where to store your data, organising your data, and using a ladder of engagement to move people from one action to another. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the centre Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: An understanding of digital organising and how it can help you A clear picture of how to interact with data to engage your community Ladder of engagement and how to use that to deepen relationships with your community