Digital Marketing webinars

and outcomes: During this session we will cover: some web best practices from 2020, including experience, agility and security, and how you can apply them in 2021. practical examples and case studies to give you a realistic idea of how to apply these best practices and what you need to look out for. This course is suitable for:  Fundraising/marketing/communications managers Anyone from a non profit organisation who wants to enhance or rebuild their website Australian/New Zealand non profit organisations of all sizes. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. What is not included in the program? Due to the duration of the webinar we will cover some web best practices from 2020. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

and Outcomes: During this session we will cover: - The different ways you can show up on video using Social Media. - Apps and websites to help you with creating scroll stopping videos - My go to confidence formula for being more visible on social media. - A list of ideas as to how you can show up on socials for your organisation. What is not included in the program? n/a Audience: Page admins - Social Media Managers - Marketing Assistants, Executives, Gurus

During this session we will cover: ·       Overview of products available in market ·       Six common misconceptions/pitfalls/roadblocks faced ·       Stakeholders to involve in the process ·       The ten-step CRM search process ·       How to get your leadership and board to buy-in and approve the investment ·       Steps to implement the CRM Course Outcomes: Attendees will leave the session with a ten-step CRM search process and a clear idea of the types of infrastructure required to conduct a CRM search   This course is suitable for:  ·       Leadership of universities, schools, non-profit and social purpose organisations ·       Advancement Services, Supporter Services and Donor Services Managers ·       Data managers ·       Board members I

How should you market your organisation? Is it time to truly step up and put yourself out there? What are other organisations doing to keep up with trends? Does your audience expect more from you, digitally speaking?  Wise people say challenging times hold the best opportunities. You’ve seen the world adapt at lightspeed, and many people have realised what truly matters most… human connection.  Let’s get down to planning how you’ll reach out, show up, and connect with your community. This workshop-style webinar will cover the fundamental key points of a Marketing Action Plan for non-profits. Bel and Laura will leave all their 100% actionable tips on the table for you to take and apply to your organisation. Join the webinar and walk away with a template and a draft action plan -including target audiences and the top tools you need to achieve your goals. You’ll gain insights on: The latest tips for Social Media Strategy Connecting through video Your content direction including on your website Picking the right Social Media channels -minimise your effort, maximise your reach! Instagram, YouTube, LinkedIn Course Outcomes: By the end of this webinar your organisation will have: Covered the fundamental elements of a Marketing Plan Gained clarity on which channels to use to better reach your audience How to set achievable goals A drafted Marketing Action Plan What is not included in the program? This is not covering a full Marketing Strategy. It’s also not a tutorial on how to use marketing tools. Audience This webinar is designed for: CEOs Managers Team Leaders Volunteers Board Members Anyone interested in increasing their reach through purposeful marketing strategies  

We all set out with the best of intentions when we want to build or even rebuild a website for our non-profit. The truth is, many of us don’t know exactly what we’re doing so we miss opportunities and that means we miss connecting with our community in the best way we can.  If this sounds like you, it might be time for a website health check; and we’ve got just what the doctor ordered! In just one hour we will take you through the top ten tips you need to focus on to have a brilliant website.  This workshop style webinar will be sure to provide you with the clarity you need to improve or build your website and connect to your audience. Course Outcomes: By the end of this webinar your organisation will have: Inspiration for improving your website Practical steps you can take to make your website shine online Tools and tips to help you measure your websites effectiveness 3 trees will be planted through the Digital Services Lab planting program to do our bit to offset carbon. What is not included in the program? This is not a tutorial on how to build a website such as using WordPress. Audience This webinar is suitable for (type of positions/sectors it is relevant to): A manager of a non-profit A coordinator of a non-profit An accidental I.T person within a non-profit program

Greater understanding of how to use technology to engage volunteers Tips and tricks for engaging volunteers ​ This webinar is suitable for (type of positions/sectors it is relevant to):  CEOs Not-for-profit Founders  Volunteer Engagement Managers Engagement Managers Operations Managers Team leaders 

  Your website is the body of your online presence, and the words in it are the beating heart and soul of your non-profit. Words are powerful. They drive action, inspire generations, and create change. That is, of course, when used with clarity and purpose. This webinar will walk you through the fundamentals of content creation, how to find the phrases that will tick ‘Google's boxes’ -aka SEO-, and create a content plan around them. You’ll also learn the Top 3 Content Mistakes, plus easy steps to avoid them.   Course Outcomes: By the end of this webinar your organisation will have: ● Learnt about an accessible and powerful keyword planning tool -KeySearch ● Know how to review and fix the mistakes in your current content ● Learn the importance of using keywords and maintaining your voice   This course is suitable for:  ● CEOs/Managers in not-for-profit sector ● Accidental I.T person within an organisation ● Anyone responsible for adding copy or content to the website.   Includes:  Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.   What is not included in the program? This is not a writing or SEO tutorial, although participants will learn to review and improve their website content.

Ranking on Google has always been something most organisation put in the ‘too hard basket’.  Besides ranking for your organisations’ name, how do you really get more organic traffic?  There is so much competition and we know it costs a lot of money to get a professional SEO person. In this session we will go through many Search Engine Optimisation (SEO) techniques, to help you build more organic traffic to your website!.   Course Outcomes By the end of this webinar your organisation will have an understanding of the following topics: Learn how to optimise your website Tools on how to check your ranking, search volume and more… Measuring your organic traffic and growth Using other Google assets like Google My Business

Email continues to be one of the best ways to stay in touch with your supporters but one size doesn't fit all. In this webinar you'll learn how to reach your supporters where they are and get them opening, reading and taking action from your email. Learn about the importance of audience segmentation and targeting, formatting and design when it comes to not just getting your emails opened, but encouraging your audience to take action. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the center Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: Be able to write an email that is both scannable and readable Understand the importance of segmenting lists and targeting communication Understand the significance of the call to action and how to incorporate it into an email

This webinar will introduce you to the fundamentals of digital organising. Key concepts we’ll be covering include how and where to store your data, organising your data, and using a ladder of engagement to move people from one action to another. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the centre Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: An understanding of digital organising and how it can help you A clear picture of how to interact with data to engage your community Ladder of engagement and how to use that to deepen relationships with your community

Nobody wants to be 'ghosted' by Google! But not many people know how to be found online and gain traction to their non-profit website. It's not just about getting any traffic, but getting the RIGHT traffic. Attract keen volunteers, donors, and people within your area who will benefit from your non-profit's purpose. Help your community find you! In this webinar you'll learn 4 simple strategies to ensure you can be found online.   Course Outcomes By the end of this webinar you will have an understanding of how to: Access the best free tool right now to help you be found on Google Plan for driving traffic to your website Reach your targeted audience within your area Be on the path for steady, growing, and consistent search traffic

Learn how to sign up for Canva’s premium product for free and join Canva’s NFP community of users Define your goals before you start using Canva  Refine your skills to achieve your goals in Canva 

In-person events likely play a major part in your organising strategy. While meeting in real life might be off the table for now, video conferencing apps like Zoom, Skype, and Google Hangouts make it possible to host most events virtually. Not only do virtual events align with the current guidelines around social distancing, they’re also much more cost-effective. Whether you’re new to organising or a seasoned expert, this webinar will walk you through the most helpful ways to host events in service of your community during this emergency.

Download slides here Join us for this webinar to see how this one tool can help you plan and manage your social media strategy AND your social media content calendars AND also your organisation!  In this webinar we will dig deep into all the functionality available in this free tool. Kate will show you how it is used inside many different types of organisations and businesses. Everything from planning courses and services, through to content calendars as well as managing day to day tasks and workflow. Kate's social media company uses this tool to plan and manage social media from solopreneurs, through to large multinational companies. It's that versatile! 

By the end of this webinar your organisation will have: A better understanding of how to gain and maintain followers Have a strong engagement rate Understand the importance of two way communication on social media. Audience This webinar is suitable for: Business owners Social media managers Marketing coordinators responsible for the social media of a NFP Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. Briana Graydon Owner of Pink Cow Social a digital marketing agency. Teacher of Social Media at Northern Beaches & Mosman College Speaker at Wordcamp Sydney – Digital Marketing Conference.

A great ad is a magnet for great talent. Each part of your ad needs to attract people, and with good reason—there’s tough competition for talent, and people weigh a lot of different factors before they decide to apply for a role. Whether it be a job ad or a volunteer ad, we’ll share some simple steps to enhance your chance at attracting the best possible talent. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. What is not included in the program? How to select people once they have applied How to manage the process once they have applied Course Outcomes: By the end of this webinar your organisation will have: An understanding of the key things candidates & volunteers look for in an ad 4-5 most important things your need to consider when writing your ad Resources you can go to, to guide you through the process Audience This webinar is suitable for: Volunteer Manager/Coordinators HR Managers/Coordinators Anyone hiring people in your organization Rebecca Miller Rebecca is the Head of SEEK Volunteer, Australia’s largest source of online volunteer opportunities. For 21 years, SEEK has been helping people live more fulfilling working lives and helping organisations succeed. Rebecca brings to this topic significant insights and resources from both SEEK & SEEK Volunteer. She is passionate about helping for-profit businesses ensure they have social impact.

This Webinar is a handy "Emergency Kit" for everyone in the meetings and events industry who deals with budgets and bottom lines and having to prove the value of their events. Whether you're pretty savvy already, or are just beginning to build out a strategy, this webinar will give you key takeaways you can use immediately. At the very least, it can serve to not only clear up the confusion surrounding how to prove the implicit value of your events, but also to provide a reference tool that the most effective of meeting and event professionals can turn to in times of need. Or emergenc Optional Read before the webinar: https://www.cvent.com/au/resources/essential-guide-to-event-roi Course Outcomes: During the webinar we’ll cover: How focusing on your brand and using the right data can prove event value. How attendee experience impacts ROI. How to tell your event retention story. How to tie your events to pipeline and demonstrate ROI. Audience This webinar is suitable for: Anyone involved with Events/Marketing Tal Meretz – Event Technology Strategist After finishing his Masters at Monash, Tal joined Cvent as a Strategic Meetings Management Specialist. Working with NFP and Universities, he works with organisations looking to improve the automation, quality and data collection across entire event lifecycles.

Every successful Website Project begins with a Discovery Phase. This webinar will take you through the key methodologies in the Discovery Phase, so you are armed with valuable insights about your organisation’s goals, challenges and help you write a clearer website brief to avoid misguided development, unnecessary loss in time & costs! At the end of the webinar, you can access a checklist to guide you through the key methodologies in the Discovery Phase to ensure a successful website project delivery. Course Outcomes: By the end of this webinar your organisation will: Be more aware of common pitfalls in website development. Define what ‘success’ looks like through a practical guide on how to complete the Discovery Phase A clearer understanding of how to write a proper website brief Audience This webinar is suitable for: Head of Digital/Marketing/IT who is responsible for the organisation’s website and looking at a website development project. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. James Hornitzky (COO & Co-Founder of Leafcutter) I believe that we can create a better world through the way we live and work everyday, and that technology has a role to play in making things better, not worse. There are a range of non-profit and for-purpose organisations that strive to achieve this, and I am passionate and proud to work with many of these organisations to help them achieve their vision and impact on society. Whether the project is a website, web application, CRM/payment integration or ongoing digital support, we work with organisations to bring to life their voices of care through great online experiences to forge powerful connections with supporters and beneficiaries. We also love collaborating with internal teams to find digital solutions to help streamline the work they do so they can focus on achieving their organisation’s vision for a better world. Let’s make it happen!

Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process.  Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started. LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings! Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships. Course Outcomes: By the end of this webinar your organisation will have: A better understanding of how LinkedIn fits with the rest of your marketing activities How to leverage LinkedIn to build and audience and strengthen relationships How to access and talk to your target audience(s) on LinkedIn Audience This webinar is suitable for: Business and NFP founders / managers Marketing managers looking for new channels and opportunities Anyone wanting to grow their personal brand and network online About the Presenter: Rodney Ferro Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors.  Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today! Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Jess Pearson and Ben Hough are veteran Peer2Peer specialists from Blackbaud Everydayhero, having supported hundreds of small and large charities on their peer2peer programs. They will share key peer2peer fundamentals as well as ways to maximise your results in the 3 pillars of fundraising: DIY Fundraising, Signature Events and Major Public Events. Case studies will be shared from smaller organisation’s to ensure there’s something to learn regardless of your organisation’s size and budget. Course Outcomes: By the end of this webinar your organisation will have a blueprint to: Implement an effective DIY Fundraising program Increase conversion’s and overall results in your Signature Events Manage your cohort in a Major Public Event Audience This webinar is suitable for: Online Fundraising Specialists Event Managers Community Fundraising Managers Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. About the Presenters: Jess Pearson Connecting people with the causes they love is both my professional and personal passion. Through my work with Blackbaud Everydayhero, I'm able to support non-profits navigate technology and implement solutions that help them reach more people, raise more money and provide greater efficiencies. It’s a dynamic and exciting sector to be in and we're proudly helping over 5,000 non-profits make the world a better place. Please reach out for a discussion. jess.pearson@blackbaud.com 0421 565 559 Ben Hough I’m an experienced but young, digital fundraising solution expert with a passion for enabling charity partners to understand and adopt the latest in Peer2Peer fundraising software. I have over eight years experience with partnering and account management for some of the world's largest and well-known charity brands. Driven by a desire to continually learn and develop my skills in environments which are dynamic, challenging and fast-paced, I am now charged with developing and overseeing our passionate team of charity account managers within the Blackbaud Consumer Solutions team for our AU and NZ markets.  Ben.hough@blackbaud.com 0419 661 594 Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au