Digital Marketing webinars

and outcomes: During this session we will cover: some web best practices from 2020, including experience, agility and security, and how you can apply them in 2021. practical examples and case studies to give you a realistic idea of how to apply these best practices and what you need to look out for. This course is suitable for:  Fundraising/marketing/communications managers Anyone from a non profit organisation who wants to enhance or rebuild their website Australian/New Zealand non profit organisations of all sizes. Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. What is not included in the program? Due to the duration of the webinar we will cover some web best practices from 2020. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

and Outcomes: During this session we will cover: - The different ways you can show up on video using Social Media. - Apps and websites to help you with creating scroll stopping videos - My go to confidence formula for being more visible on social media. - A list of ideas as to how you can show up on socials for your organisation. What is not included in the program? n/a Audience: Page admins - Social Media Managers - Marketing Assistants, Executives, Gurus

During this session we will cover: ·       Overview of products available in market ·       Six common misconceptions/pitfalls/roadblocks faced ·       Stakeholders to involve in the process ·       The ten-step CRM search process ·       How to get your leadership and board to buy-in and approve the investment ·       Steps to implement the CRM Course Outcomes: Attendees will leave the session with a ten-step CRM search process and a clear idea of the types of infrastructure required to conduct a CRM search   This course is suitable for:  ·       Leadership of universities, schools, non-profit and social purpose organisations ·       Advancement Services, Supporter Services and Donor Services Managers ·       Data managers ·       Board members I

How should you market your organisation? Is it time to truly step up and put yourself out there? What are other organisations doing to keep up with trends? Does your audience expect more from you, digitally speaking?  Wise people say challenging times hold the best opportunities. You’ve seen the world adapt at lightspeed, and many people have realised what truly matters most… human connection.  Let’s get down to planning how you’ll reach out, show up, and connect with your community. This workshop-style webinar will cover the fundamental key points of a Marketing Action Plan for non-profits. Bel and Laura will leave all their 100% actionable tips on the table for you to take and apply to your organisation. Join the webinar and walk away with a template and a draft action plan -including target audiences and the top tools you need to achieve your goals. You’ll gain insights on: The latest tips for Social Media Strategy Connecting through video Your content direction including on your website Picking the right Social Media channels -minimise your effort, maximise your reach! Instagram, YouTube, LinkedIn Course Outcomes: By the end of this webinar your organisation will have: Covered the fundamental elements of a Marketing Plan Gained clarity on which channels to use to better reach your audience How to set achievable goals A drafted Marketing Action Plan What is not included in the program? This is not covering a full Marketing Strategy. It’s also not a tutorial on how to use marketing tools. Audience This webinar is designed for: CEOs Managers Team Leaders Volunteers Board Members Anyone interested in increasing their reach through purposeful marketing strategies  

We all set out with the best of intentions when we want to build or even rebuild a website for our non-profit. The truth is, many of us don’t know exactly what we’re doing so we miss opportunities and that means we miss connecting with our community in the best way we can.  If this sounds like you, it might be time for a website health check; and we’ve got just what the doctor ordered! In just one hour we will take you through the top ten tips you need to focus on to have a brilliant website.  This workshop style webinar will be sure to provide you with the clarity you need to improve or build your website and connect to your audience. Course Outcomes: By the end of this webinar your organisation will have: Inspiration for improving your website Practical steps you can take to make your website shine online Tools and tips to help you measure your websites effectiveness 3 trees will be planted through the Digital Services Lab planting program to do our bit to offset carbon. What is not included in the program? This is not a tutorial on how to build a website such as using WordPress. Audience This webinar is suitable for (type of positions/sectors it is relevant to): A manager of a non-profit A coordinator of a non-profit An accidental I.T person within a non-profit program

Greater understanding of how to use technology to engage volunteers Tips and tricks for engaging volunteers ​ This webinar is suitable for (type of positions/sectors it is relevant to):  CEOs Not-for-profit Founders  Volunteer Engagement Managers Engagement Managers Operations Managers Team leaders 

  Your website is the body of your online presence, and the words in it are the beating heart and soul of your non-profit. Words are powerful. They drive action, inspire generations, and create change. That is, of course, when used with clarity and purpose. This webinar will walk you through the fundamentals of content creation, how to find the phrases that will tick ‘Google's boxes’ -aka SEO-, and create a content plan around them. You’ll also learn the Top 3 Content Mistakes, plus easy steps to avoid them.   Course Outcomes: By the end of this webinar your organisation will have: ● Learnt about an accessible and powerful keyword planning tool -KeySearch ● Know how to review and fix the mistakes in your current content ● Learn the importance of using keywords and maintaining your voice   This course is suitable for:  ● CEOs/Managers in not-for-profit sector ● Accidental I.T person within an organisation ● Anyone responsible for adding copy or content to the website.   Includes:  Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.   What is not included in the program? This is not a writing or SEO tutorial, although participants will learn to review and improve their website content.

Ranking on Google has always been something most organisation put in the ‘too hard basket’.  Besides ranking for your organisations’ name, how do you really get more organic traffic?  There is so much competition and we know it costs a lot of money to get a professional SEO person. In this session we will go through many Search Engine Optimisation (SEO) techniques, to help you build more organic traffic to your website!.   Course Outcomes By the end of this webinar your organisation will have an understanding of the following topics: Learn how to optimise your website Tools on how to check your ranking, search volume and more… Measuring your organic traffic and growth Using other Google assets like Google My Business

Email continues to be one of the best ways to stay in touch with your supporters but one size doesn't fit all. In this webinar you'll learn how to reach your supporters where they are and get them opening, reading and taking action from your email. Learn about the importance of audience segmentation and targeting, formatting and design when it comes to not just getting your emails opened, but encouraging your audience to take action. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the center Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: Be able to write an email that is both scannable and readable Understand the importance of segmenting lists and targeting communication Understand the significance of the call to action and how to incorporate it into an email

This webinar will introduce you to the fundamentals of digital organising. Key concepts we’ll be covering include how and where to store your data, organising your data, and using a ladder of engagement to move people from one action to another. NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are: Own your own data Distribute leadership Put people at the centre Move people to action   Course Outcomes By the end of this webinar you will have an understanding of how to: An understanding of digital organising and how it can help you A clear picture of how to interact with data to engage your community Ladder of engagement and how to use that to deepen relationships with your community

Nobody wants to be 'ghosted' by Google! But not many people know how to be found online and gain traction to their non-profit website. It's not just about getting any traffic, but getting the RIGHT traffic. Attract keen volunteers, donors, and people within your area who will benefit from your non-profit's purpose. Help your community find you! In this webinar you'll learn 4 simple strategies to ensure you can be found online.   Course Outcomes By the end of this webinar you will have an understanding of how to: Access the best free tool right now to help you be found on Google Plan for driving traffic to your website Reach your targeted audience within your area Be on the path for steady, growing, and consistent search traffic

Learn how to sign up for Canva’s premium product for free and join Canva’s NFP community of users Define your goals before you start using Canva  Refine your skills to achieve your goals in Canva 

In-person events likely play a major part in your organising strategy. While meeting in real life might be off the table for now, video conferencing apps like Zoom, Skype, and Google Hangouts make it possible to host most events virtually. Not only do virtual events align with the current guidelines around social distancing, they’re also much more cost-effective. Whether you’re new to organising or a seasoned expert, this webinar will walk you through the most helpful ways to host events in service of your community during this emergency.

Download slides here Join us for this webinar to see how this one tool can help you plan and manage your social media strategy AND your social media content calendars AND also your organisation!  In this webinar we will dig deep into all the functionality available in this free tool. Kate will show you how it is used inside many different types of organisations and businesses. Everything from planning courses and services, through to content calendars as well as managing day to day tasks and workflow. Kate's social media company uses this tool to plan and manage social media from solopreneurs, through to large multinational companies. It's that versatile! 

By the end of this webinar your organisation will have: A better understanding of how to gain and maintain followers Have a strong engagement rate Understand the importance of two way communication on social media. Audience This webinar is suitable for: Business owners Social media managers Marketing coordinators responsible for the social media of a NFP Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. Briana Graydon Owner of Pink Cow Social a digital marketing agency. Teacher of Social Media at Northern Beaches & Mosman College Speaker at Wordcamp Sydney – Digital Marketing Conference.

A great ad is a magnet for great talent. Each part of your ad needs to attract people, and with good reason—there’s tough competition for talent, and people weigh a lot of different factors before they decide to apply for a role. Whether it be a job ad or a volunteer ad, we’ll share some simple steps to enhance your chance at attracting the best possible talent. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. What is not included in the program? How to select people once they have applied How to manage the process once they have applied Course Outcomes: By the end of this webinar your organisation will have: An understanding of the key things candidates & volunteers look for in an ad 4-5 most important things your need to consider when writing your ad Resources you can go to, to guide you through the process Audience This webinar is suitable for: Volunteer Manager/Coordinators HR Managers/Coordinators Anyone hiring people in your organization Rebecca Miller Rebecca is the Head of SEEK Volunteer, Australia’s largest source of online volunteer opportunities. For 21 years, SEEK has been helping people live more fulfilling working lives and helping organisations succeed. Rebecca brings to this topic significant insights and resources from both SEEK & SEEK Volunteer. She is passionate about helping for-profit businesses ensure they have social impact.

This Webinar is a handy "Emergency Kit" for everyone in the meetings and events industry who deals with budgets and bottom lines and having to prove the value of their events. Whether you're pretty savvy already, or are just beginning to build out a strategy, this webinar will give you key takeaways you can use immediately. At the very least, it can serve to not only clear up the confusion surrounding how to prove the implicit value of your events, but also to provide a reference tool that the most effective of meeting and event professionals can turn to in times of need. Or emergenc Optional Read before the webinar: https://www.cvent.com/au/resources/essential-guide-to-event-roi Course Outcomes: During the webinar we’ll cover: How focusing on your brand and using the right data can prove event value. How attendee experience impacts ROI. How to tell your event retention story. How to tie your events to pipeline and demonstrate ROI. Audience This webinar is suitable for: Anyone involved with Events/Marketing Tal Meretz – Event Technology Strategist After finishing his Masters at Monash, Tal joined Cvent as a Strategic Meetings Management Specialist. Working with NFP and Universities, he works with organisations looking to improve the automation, quality and data collection across entire event lifecycles.

Every successful Website Project begins with a Discovery Phase. This webinar will take you through the key methodologies in the Discovery Phase, so you are armed with valuable insights about your organisation’s goals, challenges and help you write a clearer website brief to avoid misguided development, unnecessary loss in time & costs! At the end of the webinar, you can access a checklist to guide you through the key methodologies in the Discovery Phase to ensure a successful website project delivery. Course Outcomes: By the end of this webinar your organisation will: Be more aware of common pitfalls in website development. Define what ‘success’ looks like through a practical guide on how to complete the Discovery Phase A clearer understanding of how to write a proper website brief Audience This webinar is suitable for: Head of Digital/Marketing/IT who is responsible for the organisation’s website and looking at a website development project. Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. James Hornitzky (COO & Co-Founder of Leafcutter) I believe that we can create a better world through the way we live and work everyday, and that technology has a role to play in making things better, not worse. There are a range of non-profit and for-purpose organisations that strive to achieve this, and I am passionate and proud to work with many of these organisations to help them achieve their vision and impact on society. Whether the project is a website, web application, CRM/payment integration or ongoing digital support, we work with organisations to bring to life their voices of care through great online experiences to forge powerful connections with supporters and beneficiaries. We also love collaborating with internal teams to find digital solutions to help streamline the work they do so they can focus on achieving their organisation’s vision for a better world. Let’s make it happen!

Previously, finding out the name of a CFO or other key staff in a big corporate and getting their contact details was a time consuming and difficult process.  Now, LinkedIn makes it easier than ever to connect, engage and grow with the people who can help further your cause. Just click "connect", send your message, and the conversation has started. LinkedIn currently boasts over 610 million users worldwide in over 200 countries. What's more, of the approximately 400 million users logging in daily, only 40% of those users are producing content. There is a gap ready to be filled with cause-based organisations spreading the word of their mission, connecting and engaging with their supporters, and attracting interest from the people holding the corporate purse strings! Rodney Ferro from PN Digital will be going through the top 8 strategies to help solidify your organisations' brand, build a community of your target audience(s), strengthen your relationships with them, and utilise LinkedIn as a marketing channel to grow your supporters and partnerships. Course Outcomes: By the end of this webinar your organisation will have: A better understanding of how LinkedIn fits with the rest of your marketing activities How to leverage LinkedIn to build and audience and strengthen relationships How to access and talk to your target audience(s) on LinkedIn Audience This webinar is suitable for: Business and NFP founders / managers Marketing managers looking for new channels and opportunities Anyone wanting to grow their personal brand and network online About the Presenter: Rodney Ferro Rodney Ferro is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors.  Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing. Connect with Rodney and the team at PN Digital today! Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Jess Pearson and Ben Hough are veteran Peer2Peer specialists from Blackbaud Everydayhero, having supported hundreds of small and large charities on their peer2peer programs. They will share key peer2peer fundamentals as well as ways to maximise your results in the 3 pillars of fundraising: DIY Fundraising, Signature Events and Major Public Events. Case studies will be shared from smaller organisation’s to ensure there’s something to learn regardless of your organisation’s size and budget. Course Outcomes: By the end of this webinar your organisation will have a blueprint to: Implement an effective DIY Fundraising program Increase conversion’s and overall results in your Signature Events Manage your cohort in a Major Public Event Audience This webinar is suitable for: Online Fundraising Specialists Event Managers Community Fundraising Managers Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented. About the Presenters: Jess Pearson Connecting people with the causes they love is both my professional and personal passion. Through my work with Blackbaud Everydayhero, I'm able to support non-profits navigate technology and implement solutions that help them reach more people, raise more money and provide greater efficiencies. It’s a dynamic and exciting sector to be in and we're proudly helping over 5,000 non-profits make the world a better place. Please reach out for a discussion. jess.pearson@blackbaud.com 0421 565 559 Ben Hough I’m an experienced but young, digital fundraising solution expert with a passion for enabling charity partners to understand and adopt the latest in Peer2Peer fundraising software. I have over eight years experience with partnering and account management for some of the world's largest and well-known charity brands. Driven by a desire to continually learn and develop my skills in environments which are dynamic, challenging and fast-paced, I am now charged with developing and overseeing our passionate team of charity account managers within the Blackbaud Consumer Solutions team for our AU and NZ markets.  Ben.hough@blackbaud.com 0419 661 594 Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Reporting for Grants can be time-consuming, and this webinar will give you tips on how to get financial acquittal reports completed with less effort. It will help those of you using spreadsheets, including tips on exporting numbers from MYOB, Xero or QuickBooks and some advice on how to avoid common spreadsheet errors. For users of Calxa it will show you how to use Account Trees to create the header accounts you need for reporting and how to use Metrics and KPIs to bring in the non-financial numbers that are often required. Course Outcomes: By the end of this webinar your organisation will have: A collection of tips on  how to save time with grant acquittal reporting Safer, more reliable spreadsheets if you use those A better understanding of the reusable tools in Calxa that will save you time Audience Reporting for Grants is suitable for: NFP finance staff responsible for grant acquittals Anyone considering the use of Calxa to save time with reporting About the Presenter: Mick Devine Mick is a CPA and CEO of Calxa Australia. He has been involved in accounting systems for Not-for-Profits since before the implementation of GST in Australia and has spent most of the past 20 years designing and developing tools to take time out of the budgeting and reporting process. His award-winning Calxa application is available as a donation through Connecting Up/TechSoup New Zealand Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

At the Connecting Up Conference in May Gus Quiroga from IBM Watson asked the question “What is stopping you from achieving you mission at scale? This webinar will explore some the trends we are seeing by putting a spotlight on the role that Monitoring and Evaluation can play to providing insights and data to engage your funders whether they be traditional donors, corporates, trusts and foundations or government. Why Monitor and Evaluate Getting Ready Understanding Common Evaluation Terms Identifying Output and Outcomes Identifying What Data to Collect Methods for Collecting Data How to Use Data Collected for Funder/Donor Engagement What is not included in the program? A highly technical difficult to implement theory based approach An M&E Framework – more the tools to start planning Course Outcomes: By the end of this webinar your organisation will have: Questions to prompt top down and bottom up thinking to support Board/Staff engagement Understanding funder expectations to help secure and retain grants/donations  Some first steps to get started with planning - aligned to a Human Services Maturity Model A better understanding of what funders want to know and why which will help attendees to think about demonstrating how they are delivering their mission Audience This webinar is suitable for: Board Members CEO’s and Executive Directors Fundraising Team Marketing and Communications Team Programs Team IT and Finance About the Presenter: Greg Simmons Greg is the Outcomes Business Manager at Blackbaud Pacific and also the President/Chair of Down Syndrome NSW. Through the good fortune of having a daughter born with Down Syndrome, Greg has spent almost 22 years sitting on not-for-profit boards and finance/fundraising committees. ​In 2012 he co-founded (with his mentor, the late Barry Easy OAM) the Kuring-gai Chase Community-based Fun Run to raise money for his local Special Olympics program. His passion comes from 17 years of providing pro-bono fundraising advice to charities and helping them apply client-focused software to achieve their mission. Jo Garner Jo Garner, Director of Strategic Grants, has worked with non-profits since 1994 and established Strategic Grants in 2009. Jo and the team work with peak bodies, funders and charities across Australia and New Zealand to help non-profits increase their capacity to win grants and deliver vital community projects, while also encouraging effective philanthropic support. Strategic Grants assists hundreds of organisations through training, education, advisory services, critiquing, application writing and board and strategic planning for an effective grants program. The team has worked on successful philanthropic and government grants and tenders ranging from $5,000 to $50Million. Strategic Grants is now also assisting a growing number of funders with defining their grant application guidelines and application processes. Jo holds the international accreditation CFRE (Certified Fundraising Executive) and a degree in Commerce with majors in Marketing and IT and was made a Fellow of the Fundraising Institute Australia (FIA) in 2015. In 2017 she was awarded the 2017 Arthur Venn Fundraiser of the Year. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Understand how technology can naturally fit into every stage of your event lifecycle. Understand the attendee journey and follow us on enhancing their event experience. Discover how you can improve KPIs, minimise event costs, and deliver greater value for your attendees — ultimately increasing your bottom line. Course Outcomes: By the end of this webinar your organisation will have: Different stages of the attendee journey What to consider during the planning process Manage your event budgets effectively Drive attendance and engage attendees Show your event’s return on investment Audience Back to Basic: Event Technology is suitable for: Anyone involved with Events/Marketing About the Presenter: Tal Meretz – Event Technology Strategist After finishing his Masters at Monash, Tal joined Cvent as a Strategic Meetings Management Specialist. Working with NFP and Universities, he works with organisations looking to improve the automation, quality and data collection across entire event lifecycles.  

By the end of this webinar your organisation will have: Peace of mind that your page is set up the right way for the best results the ability to plan and prepare posts for consistent delivery Understand what’s working and what’s not so you can optimise your future page posts Audience Facebook Pages: Set up, Posting, & Analytics is suitable for: Any person within an organisation responsible for the Facebook Page and posting Any person wanting to set up a Facebook Page for their organisation Any person wanting a greater understanding of Facebook Pages About the Presenter: Joshua Hanchett Joshua Hanchett immigrated from the USA just over a decade ago on a summer trip. He came to Australia with a Degree in Business, but ended up staying here to work with an NGO in South Australia. After 7 years working with the organisation, He started his business My Heart Studio on the side. That side business soon became large enough to support him and his family full time. He now volunteers his time at the same organisation  - Coastlands Care - and serves his clients with his Digital Marketing expertise. The majority of his clients are Not-for-profit, and he loves helping them navigate the change to digital while achieving sustainability. At My Heart Studio, we are your digital partner. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

In order to stay relevant, Facebook has made many changes to the Facebook platform in the last 12-18 months. For many causes, this has presented as declining reach and engagement. However, the good news is there are still so many ways to use this platform to grow and create real life results for your cause. In this webinar I will touch on different ways to make the most of the changes, go through what you need to know and explore the biggest opportunities for not for profits and causes right now on Facebook. What is not included in the program? This will not be an in depth look at content creation, analytics or exact ‘how to’ Facebook setup. It will touch on these things but each of these topics could be an hour just on their own. Course Outcomes: By the end of this webinar your organisation will have: A clear understanding of Facebook changes Tips and tools to optimise your cause’s Facebook Page to drive growth Know how to use Facebook to drive measurable results to grow your impact Audience Surviving the Facebook Apocalypse is suitable for: Social media managers or communications team Fundraising or volunteer managers wanting to learn how to use Facebook to achieve outcomes About the Presenter: Alecia Hancock Alecia Hancock is a businesswoman and entrepreneur, with a passion for helping cause-based organisation tell their story. Alecia’s vision is to further worthy causes around the world by providing accessible education about storytelling in a digital world. She has worked with brands like Bankwest Foundation, Australian Red Cross, Starlight Children’s Foundation and has clients all around Australia. Alecia’s business Hancock Creative, was awarded Telstra Micro Business of the Year WA in 2017, and was voted one of the 100 Coolest Companies in Australia. Her training program for causes, Gain & Retain was also listed by Anthill as one of the 50 Smartest Products in Australia. She worked as journalist and magazine editor for more than 15 years, with most of her time spent at the helm of local and national magazines. Her work has appeared in The West Australian, marie claire, Cosmopolitan and The Daily Telegraph. Alecia is also currently a lecturer at Notre Dame University, teaching Interactive Media. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

The end of any year, financial or calendar, is a good time to look back at what you've achieved and look forward to the future. This webinar will look at some of the reports in Calxa that will give you the insights you need into your organisation. Going beyond your standard monthly reports, review the year, compare it to last year - or the previous 5 years. You'll get advice on the summary reports for senior management and board level down to the details for program managers. Course Outcomes: By the end of this webinar your organisation will have: Deeper insights into the information you have in your accounts and how you can use it to review your progress and plan for the future Clear recommendations on key reports to keep every level within your organisation fully informed on your year-end progress. Audience End of Year Reporting is suitable for: NFP finance staff responsible for preparing end of year reports Users, or prospective users, of Calxa Managers and board members looking to improve the depth of their reporting without adding to the complexity of it. About the Presenter: Mick Devine Mick is a CPA and CEO of Calxa Australia. He has been involved in accounting systems for Not-for-Profits since before the implementation of GST in Australia and has spent most of the past 20 years designing and developing tools to take time out of the budgeting and reporting process. His award-winning Calxa application is available as a donation through Connecting Up/TechSoup New Zealand  

Every Brand Has a Story. The Difference Is, Consumers Only Care about the Good Ones. This webinar will help you identify your hook and understand how to connect with your audience—even if you don’t think there’s anything special about you. And you’ll learn the one simple shift that instantly makes your brand more appealing, regardless of the industry you’re in. Sign up now and you’ll learn how to: Define your purpose & values so they resonate inside and outside your business. You’ll ignite passion in your staff and customers will flock to support you. Get clear on who your buyers are. Once you define your ideal customer and the problem they face, you can go all in on solving it. Make yourself the obvious choice. Captivate hearts & minds with a properly told brand story. We’ll teach you the secret framework that creates powerful messages and makes your customer feel like a hero. When we’re done, you’ll have everything you need to be an awesome brand. And you’ll be on your way towards creating passionate, loyal, and raving fans. Why is that important? Because raving fans buy more often, spend more on each purchase, and are a pleasure to do business with. They’re the best customers you could ever hope to have. Raving fans do your marketing for you. What is not included in the program? This is a free training for a much larger concept. Advanced concepts cannot be covered in this time, however we will show you where to go for more help. Audience This webinar is suitable for: Business Leaders Consultants Marketing About the Presenter: Luke Faccini I’m a Brand Storyteller and Chief Do-Gooder at The Sponge, a certified B-Corp and proud member of Conscious Capitalism Australia. I’ve spent two decades transforming small companies & global giants into awesome brands. And my goal is to help good businesses, like yours, do more good. You’ll hear more about my story during the webinar, including the change that made me shed 80% of my clients, reorganize my business, and burn my entire playbook. The information I’m sharing here is the same training I charge thousands of dollars for. But this is the DIY version—and I’m giving it to you for free, so you can put more good into the world. Because we can never have enough of that. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

There is a reason that video marketing is enjoying such a strong rise throughout all industry sectors: it’s powerful. In this webinar, we’ll explore some of the practical ways you can use video to tell your organisation's story. From storyboarding to execution, we’ll cover topics like camera techniques (including how to get the best out of your smartphone), lighting & audio on a budget, and editing software. We’ll give you the tools you need to create compelling video - either in-house, or successfully engage an agency to do so on your behalf.  Course Outcomes: By the end of this webinar your organisation will have: An overview of what makes a good video (a video that stays in people’s minds) Tips on how to avoid some of the common mistakes in video crafting A basic understanding of DIY camera, lighting and audio techniques A basic understanding of how to craft a story arc An understanding of how to successfully engage an agency in video work Audience Creating compelling videos for your Not-For-Profit is suitable for: Marketing Managers / Coordinators Communications Managers / Coordinators About the Presenter: Rich Thompson Rich is the Creative Director of Cadence Media, a creative agency for social good. Rich has headed up a range of video projects for 30+ organisations. Along with his Director of Photography, Brendan Ridley, who will also be joining the webinar, he has filmed stories across Australia and internationally. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Uncover the 7 common mistakes not for profits around Australia are making on their social media channels and how to be prepared for them or even avoid them altogether. This webinar is ideal for people wanting to get a good all round picture of social media for causes, but who may have a few gaps in knowledge or experience that are holding them back. This webinar will cover lessons like how to profile your audience, choose the right social media platform, be time efficient online, share tools and technology and simple ways to measure your results. Ideal for anyone working in the cause space who wants to better understand social media or grow their audience, impact or results from their digital storytelling. What is not included in the program? In an hour we can cover a lot of social media basics, but won’t be able to go too deep into your organisation’s specific social media strategy or every social media platform. Course Outcomes: By the end of this webinar your organisation will have: A clearer understanding of who you can reach on social media and where to find them Feel more comfortable about taking more risks online Tangible takeaways that can be applied immediately to increase your engagement and reach on social media Audience How to Overcome the 7 Biggest Mistakes Not for Profits Make on Social Media is suitable for: Marketing and communications professionals who want to learn about new platforms or new ways to improve their social media communications Managers who want to better understand their organisation’s social media strategy Volunteer and Fundraising managers who want to use social media to hit targets About the Presenter: Alecia Hancock Alecia Hancock is a businesswoman and entrepreneur, with a passion for helping cause-based organisation tell their story. Alecia’s vision is to further worthy causes around the world by providing accessible education about storytelling in a digital world. She has worked with brands like Bankwest Foundation, Australian Red Cross, Starlight Children’s Foundation and has clients all around Australia. Alecia’s business Hancock Creative, was awarded Telstra Micro Business of the Year WA in 2017, and was voted one of the 100 Coolest Companies in Australia. Her training program for causes, Gain & Retain was also listed by Anthill as one of the 50 Smartest Products in Australia. She worked as journalist and magazine editor for more than 15 years, with most of her time spent at the helm of local and national magazines. Her work has appeared in The West Australian, marie claire, Cosmopolitan and The Daily Telegraph. Alecia is also currently a lecturer at Notre Dame University, teaching Interactive Media.   Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

Leveraging LinkedIn to improve your own personal brand and position yourself and your business appropriately within the professional realm is a key to sustained business success and growth. Learn how to take LinkedIn Connections to a whole new level and a proven strategy for turning those online relationships into strong business referral partnerships offline from Adelaide’s leading social media specialist. Our highly interactive workshop will take you through what it takes to get the most out of LinkedIn: This LinkedIn training course will help you to: Optimise your personal profile for the types of individuals you want to connect with. Devise a strategy behind securing the connections you want. Learn to research fundraising or sponsorship prospects, potential referral partners, and keeping an eye on your competition. Understand the power of ‘social proofing’ and how you can effectively use Recommendations. Demonstrate how your LinkedIn profile is built for search on Google as well as LinkedIn. How to use groups to expand your network and build your credibility. Build solid relationships using LinkedIn as the starting point to take it from connection, to coffee, to business. What is not included in the program? This course is focused on the power of the LinkedIn personal profile, not the Company Page. Course Outcomes: What will you have at the end of Using LinkedIn as a Personal Branding Tool? By the end of the series of webinars you will have: A guide to fully fleshing out your LinkedIn profile. An understanding of how LinkedIn can be used to help achieve your organizational goals. A strategy to connect with the right people, and take those online connections through to business. Audience Who is the webinar suitable for? Using LinkedIn as a Personal Branding Tool is suitable for individuals within not for profit and community organisations who want lower-cost strategies to leverage the power of LinkedIn. This course is best suited to any customer/client-facing roles within your organisation. About the Facilitator: Simone Douglas Simone Douglas is the CEO of Social Media AOK, a three times Telstra Business Award finalist. Her strong practical focus on tangible outcomes combined with an extensive background in business, change management and process improvement has seen her work with all types of businesses from the local hairdresser, through to the Commonwealth Attorney-General’s Department, and everything in between. She is also currently the licensee of the Duke of Brunswick Hotel, and Area Director Consultant for Business Networking International. A certified practicing marketer, combining a wealth of marketing knowledge, strategies and experience, Simone is well placed to speak on the topic of marketing.  

A convincing pitch is a powerful tool to unlock opportunities, form key relationships with investors or volunteers, attract funding, and inspire new audiences. In fact, for charities and social enterprises in particular, a single pitch could really be ‘make or break’. Over the past four years, TFN has run Pitch Coaching Workshops for hundreds of social entrepreneurs who have gone on to generate millions of dollars as a result. So, for this webinar we’ve distilled our half-day workshop into the fundamentals of a perfect pitch because no matter what type of programs you run, your future could depend on the quality of your spiel. Course Outcomes: How communication works What people respond to in any pitch The importance of storytelling How to construct a short pitch Tips and tricks on public presenting About the Facilitator: Tom is General Manager of The Funding Network, one of Australia’s most forward-thinking non-profits. TFN works to accelerate grassroots social innovation by broadening our culture of giving. Before TFN, Tom spent 15 years consulting at agencies in London, New York and Sydney and he is a CSI scholarship graduate.  

Download slides here There is gold in your contact list. There are several ways to raise money by using your CRM strategically. Philip Manzano, Head of Marketing and Communications at Keela, will explain how nonprofits can increase their annual donations, encourage recurring donations, and how the nonprofit CRM can be the most important tool in this process. Attendees will learn:

     Download slides here With so much change and so many challenges, how are the best fundraisers successfully navigating the transition in the digital age and staying ahead of the competition. This practical session will address key points to consider with these challenges and provide practical take-away advice to apply to your own fundraising strategies. The session will include Case Study based content and will be relevant for whatever level you are – just starting to raise awareness and fundraising or already well on the journey. 

Do you want to create a thriving online community of people who support your cause or organisation? Or maybe you have one, but they just don't engage or take action? In this free webinar we will cover the 11 fundamental principles that you must understand to create cause communities that take action. Whether fundraising, marketing, support or advocacy is your main goal, these principles will ensure that people engage and participate!

It takes a whole organisation to deliver on a corporate sponsorship strategy. It doesn't matter whether you are a Board Member, CEO or the fundraiser for your Not-For-Profit - everyone has a role to play in creating and implementing a successful sponsorship program.

#GivingTuesday is a movement with the mission to create a national day of giving prior to the holiday season where we often are spoilt for choice with offerings of delicious foods and gifts from those we love. The goal of #GivingTuesday is to encourage those to not only give generously to those we love but also those who are in desperate need. Whether it be to families who will go hungry this holiday period or to children whose family simply can’t afford to give their children the gifts they deserve. The fourth annual GivingTuesday is on December 1, 2015. In the same way that retail stores take part in boxing day sales, we want the giving community to come together for #GivingTuesday.

Join us for #GivingTuesday as we talk about how crowdfunding can be used to raise awareness, community engagement and funding for a worthy cause, with case studies from our community.

With YouTube for Nonprofits now available in Australia and New Zealand, register for this webinar to find out more about how it can help your organisation.

Participants will learn tips and tricks to ensure their website is easily found by search engines, such as Google, and rank high in the search.

Participants will be guided through components of a good website and how to measure performance using free and easy online analytics.